Area Marketing Manager

3 weeks ago

Riyad Al Khabra, Saudi Arabia NetApp Full time

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Business Objectives of the Role
Contribute to the pipeline for the Middle East region business via marketing demand generation effort. Via holistic marketing strategy, tactics and execution influence and move customers from top to the bottom of the funnel effectively embracing brand to demand initiatives. Drive business growth by expanding footprint in existing customers led by NetApp product innovation. Complement this with supporting growth via new customer acquisition.

Being Successful in The Role & Job Responsibilities

  1. Understand the data & analyze Middle East region market opportunities and challenges; build and align Middle East area marketing strategy to help meet the needs of the sales organization while understanding marketing priorities.
  2. Act as the single point of contact to the sales leadership team in country or area and communicate the needs of Sales to our marketing teams, and vice versa.
  3. Collaborate cross-functionally across the marketing organization to create one joint marketing plan for the area that delivers the highest impact on pipeline and opportunity generation.
  4. Budget management, allocation guidance & ownership for the area.
  5. Identify marketing strategies to help drive penetration in accounts as well as new logo acquisition.
  6. Be an active pivot between Sales/Field in an area and the broader Marketing functions across a geo or WW.
  7. Support the planning and execution of relevant Sales plays together with the local Field leaders.
  8. Evaluate the effectiveness of marketing efforts learning from the successes and failures, driving best practices, and enhancing marketing performance.
  9. Bringing it all together to demonstrate impact to the business as outlined in the business objectives of the role.
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