Media Buyer

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia شركة درعه للتجاره Full time

Overview: The Media Buyer plays a crucial role in the marketing team, responsible for developing, planning, and executing media strategies that align perfectly with the organization's marketing goals. This role is vital in ensuring that the marketing messages reach the desired audience effectively while staying within budgetary constraints. A Media Buyer will collaborate closely with various teams such as creative, analytics, and sales to create compelling advertising campaigns that drive brand awareness and customer engagement. The individual in this position must stay abreast of industry trends and media landscapes to identify the best opportunities for ad placements across different channels including television, digital, print, and social media. The ability to analyze data for campaign performance and adjust strategies accordingly is key to maximizing ROI. Strong negotiation skills are essential to secure the best rates and placements with media vendors, ensuring that each campaign is executed successfully and meets the organization's requirements.

Key Responsibilities
  1. Develop comprehensive media buying strategies based on campaign objectives.
  2. Conduct market research to identify target audiences and understand media consumption habits.
  3. Negotiate media rates, placements, and contracts with vendors and media outlets.
  4. Plan and manage media budgets, ensuring optimal allocation of resources across channels.
  5. Monitor and analyze campaign performance across multiple media platforms.
  6. Collaborate with the creative team to align messaging and creative assets with media placements.
  7. Utilize analytics and tracking tools to measure the effectiveness of media buys.
  8. Maintain relationships with media vendors and stay updated on industry changes.
  9. Prepare performance reports and present findings to stakeholders.
  10. Adapt media strategies in response to performance data and market trends.
  11. Ensure that all advertising complies with industry regulations and company policies.
  12. Participate in brainstorming sessions for campaign development.
  13. Manage timelines for media campaigns to ensure timely execution.
  14. Investigate new advertising opportunities and innovative media solutions.
  15. Engage in continuous learning to stay ahead in the evolving media landscape.
Required Qualifications
  1. Bachelor's degree in Marketing, Advertising, Communications, or related field.
  2. Minimum of 3 years of experience in media buying or related roles.
  3. Proficient in digital marketing platforms and tools.
  4. Strong understanding of media research tools and industry analytics.
  5. Experience with budget management and financial analysis.
  6. Exceptional negotiation and interpersonal skills.
  7. Ability to analyze data and formulate actionable strategies.
  8. Excellent verbal and written communication skills.
  9. Detail-oriented with strong organizational skills.
  10. Knowledge of SEO and SEM practices is a plus.
  11. Proficient with Microsoft Excel and analytics tools.
  12. Experience working with ad agencies and media networks.
  13. Familiarity with various advertising platforms including social media.
  14. Ability to work under pressure and meet deadlines.
  15. Creative problem-solving skills and strategic thinking.
  16. Willingness to travel as required for client meetings and events.

Skills: market research, seo, media research tools, digital marketing, media buying, sem, communication skills, analytics tools, budget management, analytical skills, creative problem-solving, negotiation skills, microsoft excel, digital marketing platforms, data analysis, strategic thinking.

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