Sr. Manager Market Analysis and Research
5 days ago
Lead strategic market analysis, evaluate consumer trends, and assess competitive dynamics to provide data-driven insights and recommendations that drive business growth, market positioning, and long-term corporate strategy.
Duties & Responsibilities :
- Lead the evaluation of consumer market trends, emerging products, pricing strategies, and market dynamics to identify and capitalize on growth opportunities for the company.
- Generate comprehensive, strategic reports on social media performance, consumer product reach, customer engagement, and sentiment, with in-depth competitor benchmarking and market positioning analysis.
- Conduct advanced tracking and analysis of competitors' pricing strategies, market positioning, and product launches, providing actionable insights to inform strategic initiatives and competitive advantage.
- Assess the impact of competitors' new products, promotional activities, and broader market shifts, leveraging data analytics to guide high-level strategic decision-making.
- Employ advanced analytical tools and techniques to assess customer distribution, network infrastructure, and market potential, developing data-driven recommendations that drive long-term sales and brand growth.
- Collaborate with Senior Sales teams to evaluate potential expansion opportunities, conducting deep market analyses of consumer products and services relative to competitors' market share, especially in KSA and regional markets.
- Lead efforts in collecting, synthesizing, and analyzing complex data sets to uncover customer preferences, behaviors, and market needs, translating insights into highly effective and actionable strategies.
- Provide strategic recommendations to the Corporate Strategy team, utilizing market analysis to guide critical decision-making processes and ensure alignment with overall business objectives and long-term vision.
- Manage and oversee relationships with external research agencies, ensuring the delivery of high-quality, timely insights on market trends, customer behavior, and competitor activities.
- Collaborate with research agencies to design and implement effective market research strategies, ensuring alignment with company goals and objectives.
Job Specifications :
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum 7 years of experience in relevant roles, with at least 2 years in leadership roles.
- Mid-Senior level
- Full-time
- Marketing
- Telecommunications
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