Local Market Researcher

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Ausnutria Middle East Full time

Local Market Researcher required to join Ausnutria Middle East team As a Local Market Researcher, your primary responsibility will be to gather insights and data about the local target audience, identifying trends and patterns that can inform our marketing strategies and product development initiatives.

You will be working closely with the Brand Manager to develop and curate content tailored to the interests and preferences of the local target audience. Your role will involve creating engaging posts, articles, videos, and other multimedia content to spark conversations and foster community interaction.

Key Responsibilities:

  1. Market Research - Gather insights and data about the local target audience, identifying trends and patterns that can inform our marketing strategies and product development initiatives.
  2. Content Creation - Help the Brand Manager in developing and curating content tailored to the interests and preferences of the local target audience. Create engaging posts, articles, videos, and other multimedia content to spark conversations and foster community interaction.
  3. Event Support - Assist the Brand Manager in providing valuable resources and guidance to enhance local events, meetups, and workshops, fostering a sense of community and strengthening connections with our brand. Offer informative insights to ensure the smooth execution of events that align with our brand values and objectives.
  4. Brand Advocacy - Identify and nurture brand advocates within the local community. Build relationships with influential community members, influencers, key stakeholders, and local brands and organizations to amplify our brand message and increase brand advocacy.
  5. Feedback Collection - Proactively gather feedback and insights from the local community to inform our marketing strategies, product development initiatives, and overall brand positioning. Analyze community sentiment, trends, and engagement metrics to identify opportunities for improvement and innovation.

Requirements:

  • You have at least 2-3 years of strong experience in market research or community management, preferably in the consumer goods - nutrition sector.
  • With strong analytical skills and experience with data analysis tools and methods.
  • Excellent communication skills with the ability to translate research findings into actionable insights.
  • Bachelor's Degree in Marketing, Consumer Behavior, or a related field.
Seniority Level

Associate

Employment Type

Full-time

Job Function

Customer Service, Marketing, and Public Relations

Industries

Food and Beverage Manufacturing


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