GenAI Copywriter

Role: GenAI Copywriter (FTC - 12 months)

Location: Jeddah, South Africa

We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.

Creative Writing & Development:

• Craft compelling narratives and copy using Gen AI tools
• Maintain premium brand tone of voice across all content
• Develop innovative approaches to AI-assisted copywriting
• Create content that resonates with luxury and beauty audiences
• Ensure emotional connection in AI-enhanced writing

Technical Expertise:

• Master Gen AI writing tools and platforms
• Develop sophisticated prompting techniques
• Optimize AI-generated copy for brand voice
• Pioneer new approaches to AI content creation
• Balance automation with creative craft

Content Creation:

• Write across multiple formats and channels:
  • Social media content
  • Digital advertising copy
  • Website content
  • Email marketing
  • Long-form articles
  • Brand storytelling
  • Product descriptions
  • Campaign concepts
  What you need to be great in this role:

Required Experience:

• 4-7 years copywriting experience
• Proven experience in beauty or luxury sectors
• Portfolio demonstrating premium writing capability
• Experience with Gen AI writing tools
• Track record of successful campaign work

Technical Skills:

• Advanced Gen AI prompt engineering
• Understanding of AI content optimization
• SEO and digital content best practices
• Content management systems
• Social media platform expertise

Brand Voice Expertise:

• Ability to adapt tone for premium brands
• Understanding of beauty/luxury language
• Multilayered messaging capabilities
• Emotional storytelling ability
• Cultural sensitivity and awareness

AI Writing Capabilities:

• Advanced prompting techniques
• Content enhancement and refinement
• Quality control processes
• Style guide implementation
• Innovation in AI applications

Editorial Excellence:

• Impeccable grammar and style
• Strong editorial judgment
• Attention to detail
• Understanding of regulatory requirements
• Quality control expertise

Research & Strategy:

• Trend analysis and implementation
• Audience insight development
• Competitive analysis
• Performance optimization
• Cultural relevance maintenance

Personal Qualities:

• Creative thinking
• Problem-solving ability
• Collaborative mindset
• Adaptability
• Innovation focus

Personal Project Management:

• Timeline management
• Stakeholder communication
• Process optimization
• Quality control
• Workflow efficiency