GenAI Copywriter
3 weeks ago
Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: GenAI Copywriter (FTC - 12 months)
About the role:We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.
What you will be doing:Creative Writing & Development:
- Craft compelling narratives and copy using Gen AI tools
- Maintain premium brand tone of voice across all content
- Develop innovative approaches to AI-assisted copywriting
- Create content that resonates with luxury and beauty audiences
- Ensure emotional connection in AI-enhanced writing
Technical Expertise:
- Master Gen AI writing tools and platforms
- Develop sophisticated prompting techniques
- Optimize AI-generated copy for brand voice
- Pioneer new approaches to AI content creation
- Balance automation with creative craft
- Write across multiple formats and channels:
- Social media content
- Digital advertising copy
- Website content
- Email marketing
- Long-form articles
- Brand storytelling
- Product descriptions
- Campaign concepts
Required Experience:
- 4-7 years copywriting experience
- Proven experience in beauty or luxury sectors
- Experience with Gen AI writing tools
- Track record of successful campaign work
Technical Skills:
- Advanced Gen AI prompt engineering
- Understanding of AI content optimization
- SEO and digital content best practices
- Content management systems
Brand Voice Expertise:
- Ability to adapt tone for premium brands
- Understanding of beauty/luxury language
- Multilayered messaging capabilities
- Emotional storytelling ability
- Cultural sensitivity and awareness
AI Writing Capabilities:
- Advanced prompting techniques
- Content enhancement and refinement
- Quality control processes
- Innovation in AI applications
- Impeccable grammar and style
- Strong editorial judgment
- Understanding of regulatory requirements
- Quality control expertise
Research & Strategy:
- Trend analysis and implementation
- Competitive analysis
- Performance optimization
- Cultural relevance maintenance
Personal Qualities:
- Creative thinking
- Problem-solving ability
Personal Project Management:
- Timeline management
- Stakeholder communication
- Process optimization
- Quality control
- Workflow efficiency
Our Commitment:
- Access to cutting-edge AI tools
- Flexible working arrangement
- Creative community involvement
Success Metrics:
- Writing quality excellence
- Innovation in approach
- Team collaboration
Required Outputs:
- Campaign concepts
- Social content calendars
- Digital advertising copy
- Website content
- Editorial content
- Brand guidelines
Learning & Development:
- Regular AI tools training
- Industry trends education
- Best practice sharing
- Peer learning opportunities
Our Values:
- Be Ambitious in creative goals
- Be Imaginative in solutions
- Be Inspirational in writing
- Be always learning
- Be Results-focused
- Be actively pro-inclusive and anti-racist
Technical Requirements:
- High-speed internet access
- Proficiency in collaborative tools
- Content management system experience
- Digital asset management knowledge
- Quality monitoring capabilities
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