Head of Event Marketing

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact.

What you will do

As our Head of Event Marketing, you will report to the Marketing Director and will manage a diverse team based in beautiful Riyadh. We're looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.

Key Responsibilities

LEADERSHIP

• Recommend team structures and delivery solutions based on requirements
• Line manage senior marketers and specialists working across a range of events
• Work with Group Director to ensure right structure, specialisms and level of resources to meet agreed KPI's
• Provide guidance, feedback and inspiration to line reports
• Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly
• Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI's, event and divisional strategy
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
• Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient
• Reflect the high-performance culture of the marketing team

ANALYSIS & INSIGHT

• Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights
• Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Ensure relevant and timely data is captured (onsite & post show surveys, registration forms, industry research etc)
• Work with internal teams to ensure data governance and data management policies are adhered to
• Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards to monitor performance
• Build a culture of testing and metrics-driven decision making in the teams
• Share case studies with marketers within the team, division and Informa Markets

PLANNING & CAMPAIGN MANAGEMENT

• Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events
• Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign
• Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date
• Recommend external suppliers and ensure adherence to contractual terms and delivery
• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
• Ensure optimisation of spend across marketing channels
• Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency)
• Recommend website strategy to maximise relevant traffic and conversion

MARKETING EXECUTION

• Together with the marketing managers identify target universe and key segments within target universe
• Guide the team in developing personas, value propositions and messaging for each of the key segments
• Ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels
• Monitor and recommend adjustments to the digital marketing activity based on performance metrics
• Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc)
• Input into the PR plan (internal or external) and liaise with the event manager/event director
• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
• Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion
• Oversee the design and production of all marketing collateral to be determined within the marketing plan
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

Key Performance Indicators

• Working alongside commercial leads to develop value propositions and go-to-market strategy
• Ongoing customer insight and engagement strategies
• Overseeing delivery of marketing campaigns in line with business objectives
• Adherence to timelines and budgets
• Marketing KPI report
• To manage a cross-functional marketing team which includes marketers from all backgrounds with a diverse range of skills and training
• To design and deliver campaigns for specific projects as and where required
• To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change

What you will bring

We're looking for an Events Marketing expert

The right person will be an experienced events marketer and people leader from a strong exhibitions background, excited to lead our fantastic team through this next stage of growth.

You'll be a skilled marketing strategist who can drive creativity and enthusiasm in others and will enjoy managing a diverse team of managers, marketing executives and specialist functions.

You are analytical and data-orientated, with a history of testing and optimisation, but with creative flair and exceptional attention to detail.

You'll need to bring extensive experience of digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment.

You'll also be extremely adaptable, accustomed to working with differing market dynamics and be able to guide marketers and steer campaign strategy accordingly.

• Self-starter with proactive nature, and ability to work autonomously
• Highly collaborative
• Thrives on constant change.
• Strong analytical and presentation skills
• Good attention to detail and accuracy.

Core Benefits:

• Medical Insurance for individual and family
• Annual leave – 28 days
• Remote working on Sundays
• Working anywhere – 2 months every year
• School fees contribution, 40,000 SAR per child per year (up to a max of three children)
• Residency visa including yearly dependent fees
• Individual annual flight allowance for ex-pats

International Relocation Package*:

• Paid flight to Riyadh – individual and family
• 60 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
• Paid flight home for individual and end-of-service gratuity payment when leaving the company (if applicable) *If eligible

Local Relocation Package*:

• Paid flight to Riyadh – individual and family
• 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs