Key Account Manager

To drive performance for CABLIVI and the upcoming launch of Hemophilia medication, build and maintain strong business partnerships with key stakeholders and ensure accessibility in key accounts in Western Province and remote regions. Develop and maintain relationships with thought leaders, presenting information and marketing new therapeutic products to physicians and other healthcare professionals to ensure sales and patient identification numbers are met.

To achieve success, it is critical that the KAM Specialty Care:

1. Ensure the success of the assigned brands in terms of indication, positioning, accessibility of the product.
2. Maximize short- and long-term sales volumes in line with Company strategies, local regulations, and Sanofi compliance rules.
3. Ensure the implementation of launch and tactical marketing plans are in line with the local business strategy and meet agreed budget.
4. Assess and mitigate risks on business.

KEY RESULTS / ACCOUNTABILITIES

1. Pre-launch Responsibilities

Hemophilia:

1. Identify customers, map the accounts and patient journeys, educate key stakeholders on the disease and the impact of Hemophilia.
2. Identify and grasp listing opportunities for Hemophilia medication in accounts at area level.
3. Liaise with medico-marketing teams to develop tactical plans for scaling up product penetration and ensure product availability.
4. Initiate, build and maintain strong relations with key opinion leaders at country and regional level to increase market presence for the assigned company products and build Sanofi's image in Hematology.

2. Post Launch Responsibilities Cablivi & Haemophilia TA

1. Oversee post-launch sales promotion of assigned product to the target doctors to achieve monthly, quarterly and annual targets in line with company strategy.
2. Supply quality medical information about CABLIVI to different healthcare professionals in compliance with professional ethics and company image, rules, and regulations.
3. Develop weekly and monthly visit plans in consultation with the line manager and in compliance with Sanofi internal sales systems and procedures.
4. Conduct regular visits to customers to monitor product availability and movement.
5. Maintain and update product and competition knowledge to create a good professional image and build good relationships with trade personnel.
6. Gather continuous market intelligence data to assess impact on Sanofi operations and suggest timely action plans.
7. Execute the marketing tactics and use sales techniques and operational tools to achieve sales objectives and constantly seek to improve selling skills and knowledge.
8. Update all the required information on doctor cards and lists.
9. Liaise regularly with key opinion leaders, get market feedback and report any relevant information to line manager in line with company procedures and best practices.
10. Participate in the implementation of projects as and when required.
11. Analyze performance of CABLIVI, identify growth opportunities and provide solutions to management to face all challenges.
12. Build and maintain strong business partnerships with key stakeholders in all accounts at area level (healthcare professionals, KTLs, tender parties, Clinical Pharmacists) to position Genzyme as a strategic partner.
13. Assess and mitigate risks on business in terms of price cuts, competitor threats, alternative sources of supply, etc.
14. Conduct regular visits and participate in symposiums, congresses, and meetings to increase market presence for the company products.
15. Network with the sales force in and outside the field to get their buy-in and feedback on product strategy.
16. Conduct competitive environment analysis to prepare counter plans for marketing the products and achieving targets.
17. Prepare and submit monthly activity reports and Market Share reports to the direct manager.
18. Prepare and submit monthly activity reports on the CRM system and market trends/updates to Manager.

Maintain compliance

Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company.