Brand Manager
4 days ago
Brand Manager - Saudi Arabia
Brand Manager - Saudi ArabiaApply locations: Jeddah Salama Tower
Time type: Full time
Posted on: Posted 5 Days Ago
Time left to apply: End Date: March 13, 2025 (4 hours left to apply)
Job requisition id: 529779
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
Key responsibilities
- Develop and execute consumer communication strategies including digital, advertising and creative to connect with consumers in building "Winning Brands".
- Accountable for exceeding/strengthening brand KPI – market share, sales, brand equity, penetration and brand P&L.
- Plan, manage and optimize Advertising & Promotion budget ensuring brand strategies are adequately supported with effective ROI.
- Develop winning Annual Brand Plans (ABP/ RGM) with key focus on consumer and in close collaboration with Expert, ComEx teams. Output clear local activation programs to attain growth priorities in consumption and market shares.
- Conduct periodic brand performance tracking through retail audit, equity studies. Keep all stakeholder functions aligned and informed.
- Work seamlessly with BU Marketing to develop/localize/adapt consumer campaigns.
- Drive innovation planning, sequencing, execution and tracking. Execute in-market new product launches with excellence, leveraging global best practices with local adaptation (where needed).
Qualifications and skills
Essential
- A university degree, or equivalent.
- At least 3 years' experience in FMCG Marketing, two of which is in brand management.
- Strong communication and interpersonal skills.
- Proven record of performance.
- Strong understanding of Digital Platforms and KPIs.
- Excellent project management skills and ability to influence.
- Proficient in MS-Office; especially Power point and Excel.
- Strong commercial understanding / experience.
- Must have worked on projects for the MEA region, any relevant Saudi experience is an advantage.
- Saudi Nationals preferred.
Please note that at this time, we will not be providing relocation support for this role.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like at www.haleon.com/careers.
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