Product Marketing Lead
2 weeks ago
**AlGooru is hunting for the next generation of Growth talents**
**We’re looking for a Product Marketing Lead**
**Who Are We ❓**
A Fun Fact about AlGooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.
**The Role Highlights**
**Main Responsibilities**:
- Take ownership of product positioning, messaging, and go-to-market strategies to drive conversion and customer engagement.
- Lead cross-functional collaboration to ensure alignment of product marketing initiatives with business objectives.
- Measure and optimize key metrics such as CVR, CTR, CAC, CPL, and ROAS to enhance product performance and ROI.
**A Day In Your Life**:
- Develop and execute go-to-market strategies for product launches, updates, and new features.
- Craft compelling messaging and product positioning that resonates with target audiences and differentiates products in the market.
- Conduct market research to understand customer needs, identify buyer personas, and analyze competitor strategies.
- Collaborate with cross-functional teams (Customer Success, Product, Sales, BizDev, and Marketing) to align on product objectives and initiatives.
- Create sales enablement materials, including presentations, case studies, and product one-pagers to support internal teams.
- Track and analyze product marketing performance using KPIs such as CVR, CTR, CAC, CPL, and ROAS to assess the impact of marketing initiatives.
- Lead customer insights initiatives to gather feedback and inform product development and marketing strategies.
- Refine messaging and positioning based on performance data and market shifts.
- Manage product marketing projects and deadlines to ensure timely execution and alignment with broader business goals.
**Requirements**:
**You’re the Product Marketing Lead we’re looking for if you have**:
- 3+ years of experience in product marketing, with a strong focus on the Saudi market
- Proven track record of successful product launches and go-to-market strategies
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Advanced proficiency in CRM platforms (e.g., HubSpot)
- Proficient in using marketing tools (e.g., Google Analytics, Mailchimp)
- Advanced skills in presentation software (e.g., Google Slides)
- Excellent communication and presentation skills
- Strong project management skills with the ability to manage multiple priorities
- A passion for creativity, innovation, and driving results
- Screening & Intro Call (5-10 mins)
- Chemistry Interview (15-30 minutes)
- Technical interview (30-60 minutes)
- Technical Assessment
- Offer extended to successful applicants
**Benefits**
**What We Offer You❗**
At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:
- Work from Anywhere
- No clocking in/out
- Enjoy unlimited PTOs
- ESOP Shares
- Free Hardware & Software
- Monthly Pizza Fridays & more
- Learn and expense on us
- AlGooru Library
- 0% Interest Talent Loans
- Quarterly Reward System
- Vibrant Startup Culture
- Fast Promotions (like really fast)
- Travel for company events and get reimbursed
- Coaching & Entrepreneurial Bytes
**How to gain extra Gooru points❓**
- Demonstrate your entrepreneurial, hustling, and energetic spirit
- Prove your ability to take full ownership of your role without the need to be micromanaged
- Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us.
- Be extra organizedlike extra
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