
Marketing Lead
1 week ago
**Job Title**:Marketing Lead
**Type**:Full-time
**Location**:Onsite, Riyadh
Open to:
**Department**:Growth
**Reports to**:Chief Growth Officer
**About Us**
At Soum, we're on a mission to build a marketplace that enables users to buy and sell anything online with convenience, trust, and ease starting in the MENA market. We began with second-hand electronics in KSA, becoming market leaders, and are now expanding to used cars and collectibles. In just two years, we've facilitated hundreds of thousands of transactions across 150+ locations in the Kingdom, maintained 10,000 active listings at any given time, earned the distinction of being the 10th most downloaded e-commerce app in KSA for 2023, and received more than 5 million app downloads.
**Position Overview**
**Role & Responsibilities**
- **Strategic Marketing Leadership**: Develop and implement data-driven marketing strategies, integrating all departments to ensure cohesive brand messaging and customer engagement across digital, offline, and creative channels.
- **Team Leadership**: Manage, mentor, and develop a high-performing team across Digital Marketing, CRM, Creative, and SEO to ensure consistent quality and innovation.
- **Brand Strategy & Creativity**: Shape Soum’s brand identity, ensuring all creativity and messaging aligns with the brand's mission and customer expectations.
- **Campaign Development**: Oversee planning, execution, and analysis of marketing campaigns, both online and offline, tailored for the Saudi market.
- **Market Analysis**: Conduct regular market research to stay ahead of trends, customer preferences, and competitors in the Middle Eastern e-commerce space.
- **Customer Relationship Management (CRM)**: Oversee the design of customer journeys and manage CRM initiatives to maximize customer lifetime value and engagement.
- **Digital Marketing & SEO**: Oversees end-to-end digital campaigns, SEO strategies to optimize traffic, and ensure content aligns with brand standards.
**Requirements**:
- Minimum of 5 years of marketing experience in e-commerce, ideally in the Saudi/Middle Eastern market.
- Proven background in leading marketing of a company with strong knowledge of campaign strategies for growth and engagement, marketing best practices and digital marketing, CRM and SEO.
- Strong team leadership and management skills, with the ability to inspire and develop teams.
- Deep understanding of the Saudi and Middle Eastern customer base and market dynamics.
- Data-driven approach with experience in performance metrics, A/B testing, and campaign analysis.
**Compensation & Benefits**
- Competitive salary and benefits package
- Opportunities for career growth within Soum's dynamic and fast-paced environment
- Working in an innovative startup that’s reshaping e-commerce in the Middle East
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