Sr. Specialist Marketing
5 months ago
Role Summary
Be the 'project manager' and owner of new campaigns and make sure all marketing channels switch on in
coordination and all functional teams deliver their parts on time. This Role will focus on Food vertical growth
activities and not quick commerce vertical.
Build and execute 360 degree integrated (OOH, Performance Marketing, CRM, Social Media, influencers,
BTL, partnerships, and any activation) to drive performance objectives (acquisition/ reorder / retention) as
well as brand objectives (awareness, engagement & affinity).
Taking Full ownership of the designated geography and it’s growth,
the designated campaigns and it’s growth, consumers visibility ,and acting proactively to drive their growth
by initiating plans, ideas, and campaigns.,
Make data driven decisions to choose the right channel mix strategy, the right target audience to achieve the
campaign objectives, track campaigns, and report.
This role goes beyond traditional campaign management and requires a thinker with exceptional analytical
skills, solution orientation, and creativity. The Senior Campaign Specialist will be responsible for planning,
analyzing, and executing 360-degree marketing campaigns, driving measurable results, and ensuring
alignment with overall marketing objectives. This role will play a crucial part in shaping our marketing
strategies, driving growth, and delivering exceptional results.
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