Marketing Specialist
3 months ago
**Job Overview**:
**Key Responsibilities**:
- Manage and create content for social media platforms and company website.
- Collaborate with the design team to create compelling visuals for marketing materials.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Conduct market research and gather data on customer preferences, needs, and purchasing habits.
- Optimize content for SEO and manage PPC campaigns.
- Track and report on campaign performance, providing recommendations for improvement.
- Assist in organizing promotional events, trade shows, and other company events.
- Maintain relationships with external vendors and media outlets.
**Requirements**:
- Bachelor’s degree in Marketing, Business, or related field.
- 2+ years of experience in marketing, preferably in a B2B or digital marketing role.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Knowledge of digital marketing tools (Google Analytics, SEO, SEM, social media platforms).
- Strong written and verbal communication skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative mindset with a focus on results-driven strategies.
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