Brand Manager

6 days ago

Makkah, Saudi Arabia Johnson & Johnson Full time

**Johnson & Johnson**:
We are recruiting for Brand Manager
- Skin Care to be located in Jeddah

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

Thriving on a diverse company culture, celebrating the uniqueness of **our employees** and committed to inclusion. Proud to be an equal opportunity employer. And our culture is interconnected by the shared values of **Our Credo**. It’s a culture that celebrates **diversity** and diverse perspectives. It helps employees achieve an effective mix between work and home life and supports their efforts to have a positive impact on their communities.

**Summary of the job**:
Own the brand and be ultimate responsible for growing market share, driving Consumption, top line sales growth as well as profits for his/her respective brands.

Work closely with the Head of Marketing to develop and define local brand and trade marketing strategy and growth drivers. Bring these strategies to life with system engagement and activation of touchpoints, innovation pipeline and optimizing portfolio.

Lead trade marketing strategy and implementation for his/her respective brands. Build promotional strategy and calendar per brand, month and customer as a result of brand strategies, Nielsen econometric studies, historical sales and competitive outlook.

Localize, Orchestrate and execute the marketing 360 plan with linking to retailers, following the brand plans. Ensure omnichannel approach is followed.

Establish and actively engage with the cross functional teams. Lead and fully present his/her brands in the S&OP cycle as well as CPM (Category Performance Review) meetings.

Analysis: Develop strong consumer, category and market insights in cooperation with the Business and Consumer Insights team ensuring that all strategies/actions and plans are anchored in solid, locally relevant insights.

Manage brand budget planning in a compliant and efficient way.

**Identify profitable growth opportunities with short
- & longer-term perspective**:
Be up to date with the local market influencers / stakeholders / beauty trends. Develop relationship with them and integrate PR into your campaigns. Constantly train the commercial teams, merchandisers on the brand RTBs/Benefits and lead beauty advisors.

AMET Franchise Leadership: Create, maintain relationship with the Dubai AMET brand teams by ensuring a close collaboration and alignment on strategies and projects, building system excitement and commitment behind those projects.

Determine development areas of the direct reports, conveys necessary information in these areas, supports to improve the performance and guides in order to support the individual development and to increase their performance.

**Duties & Responsibilities**:

- Deliver Results: takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious realistic goals, removes obstacles to ensure high quality results
- Drives Innovative Business Improvements: develops ideas, is empowered and gains others' commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation
- Imports & Exports good ideas: Shares and adopts ideas in and outside the company (entrepreneurial thinking). Leverages' insights to inform actions or gain support. Embraces change
- Sets a winning example: demonstrates integrity, including placing Company interests ahead of personal agendas. Makes sound decisions and follows through on them. Demonstrates passion for the Company and its products.
- Acting like an owner: shows ability to lead the brand in KSA.

**Functional Competencies**:

- Builds Brand Value: understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understand the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market
- Builds Brand Love: seeks understanding of fundamental human needs and behaviors. Pursues innovation and change with an entrepreneurial mindset of continuous improvement. Persuades and inspires others (consumers, agency, cross functional teams, system, customers, suppliers, marketing team)
- Understanding and experience in the KSA market and/or the retail channels.
- Good commercial/customer understanding

**Qualifications

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