Assistant Marketing Manager
3 days ago
Job Number: 24043512
Job Category: Sales & Marketing
Location: Sheraton Dammam Hotel & Convention Centre, 1st Street, Dammam, Saudi Arabia
Schedule: Full-Time
Located Remotely? N
Relocation? N
Position Type: Management
JOB SUMMARY
The Marketing Assistant Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Manager of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role assists with building deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
CANDIDATE PROFILE
Education and Experience
Required:
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
- OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; no work experience required.
CORE WORK ACTIVITIES
Hotel Marketing and Advertising
- Assists with the execution of the annual marketing plan to budget.
- Provides support to Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Works with advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Stays informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management
- Supports facilitation of social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
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