Senior Manager

6 months ago


Riyadh, Saudi Arabia D360 Bank Full time

Senior Manager - Customer Acquisition - Products

The role is responsible to acquire and manage customer relationships, lead the Bank's customer acquisition marketing strategy, tactics, planning and execution. He/she is highly analytical, data-driven and will establish and improve Bank KPIs and targets by acquiring the right types of customers for D360.

**Responsibilities**
- Develop, implement, and manage customer acquisition strategies to drive growth
- Collaborate with cross-functional teams, including products, design, and analytics, to optimize customer acquisition campaigns
- Identify target audience segments and design tailored campaigns to maximize ROI.
- Continuously evaluate and optimize campaign performance based on key metrics and market trends.
- Analyse and interpret data to create insights and actions to optimize acquisition campaigns
- Provide results and recommendations on new approaches, customers, technologies, sites, for cutting-edge programs across web, mobile and all digital extensions
- Develop recommendations to reach new customers through campaigns, including creative and messaging strategy
- Work with internal operations, developers, and planning teams to maximize the impact of inflow of customers
- Create a customer acquisition experience
- Work with product and development teams to deliver top notch customer experience and make recommendations to improve conversion rates at each step of the user flow
- Comply with internal and external compliance and regulatory guidelines
- Establishing referral programs for new business opportunities
- Liaise with product department and other internal stakeholders and provide improvement inputs based on customer feedback

**Qualifications**

**Preferred Qualif** i **cations**
- A tertiary-level qualification from an internationally recognized institution

**Years & Nature of Experience**
- Would have at least 8 years of equivalent experience in performance marketing and customer acquisition, with a track record of driving tangible results
- Strong understanding of digital marketing trends, best practices, and emerging technologies.
- Strong analytical skills and proficiency in customer acquisition tools
- Excellent communication, excels at leading others, and works effectively with other teams and stakeholders
- If a manager of others, has impacted team culture through their work
- Has clearly demonstrated ability to link technical contribution back to business impact for their team or area

**Technical Competencies**
- Data Analytics
- Customer Segmentation
- Project Management

**Behavioral Competencies**
- Communication
- Collaboration
- Problem solving

Job ID 300000032623830



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