Market Analyst

3 days ago


Riyadh, Saudi Arabia AMI Healthcare Full time

AMI Healthcare is a leading hospital operations corporation operating in Saudi Arabia For our fast growing operation we are seeking a **Market Analyst** to join our project team in Riyadh, Saudi Arabia.

**Market Analyst**

**Overview**

Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.

**Duties and Responsibilities**:

- Examine a campaign's return on investment.
- Identify new market opportunities.
- Complete concept-testing for new products.
- Perform extensive market research.
- Determine brand perceptions and reputations.
- Evaluate market penetration.
- Develop groups and solicit customer feedback.
- Analyze marketing metrics to identify cause and effect relationships.
- Identify positive financial outcomes to increase profitability.
- Create databases and capture market data.
- Analyze competitors.
- Assess client's promotional needs.
- Evaluate demographics, prices, distribution channels, and marketing outlets.
- Develop sales strategies in tandem with marketing department.
- Meet with clients to ascertain marketing goals.
- Create questionnaires and surveys.
- Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
- Generate reports that analyze competition and customers.
- Offer insights about product potentials.
- Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.

**Education**:

- Work experience as a Marketing Analyst or similar role
- Expertise in Google Analytics
- In-depth understanding of SEM campaign strategies and SEO practices
- Experience with PPC campaigns
- Good knowledge of MS Excel
- Analytical abilities
- BSc in Marketing or relevant field



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