Social Media Marketing Manager
6 months ago
Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?
We are seeking an experienced and highly organized **Social Media Marketing Manager** to join our team.
**Key Responsibilities**:
- Align social media efforts with the overall marketing and business objectives.
- Research, plan, and execute compelling social media content related to entertainment, sports, and experiences.
- Collaborate with in-house designers, freelancers, and agencies to create visually appealing and shareable content.
- Work closely with creative copywriters to ensure the messaging resonates with our diverse audience.
- Maintain a consistent brand voice across all social media channels.
- Develop and manage the social media marketing budget, ensuring efficient allocation of resources.
- Monitor ad spend, analyze performance, and provide recommendations for optimization.
- Collaborate with entertainment, sports, and experienced industry partners to plan and execute co-marketing campaigns.
- Measure and report on the success of joint initiatives.
- Understand the target audience and tailor content and strategies to resonate with their interests and preferences.
- Develop and manage social media advertising campaigns, optimizing ad performance for various objectives.
- Monitor and analyze social media performance metrics to provide insights, track progress, and adjust strategies as needed.
- Maintain and enhance the brand's tone and voice across all social media platforms.
- Stay updated on industry trends and best practices in social media marketing.
- Handle any potential social media crises or negative comments professionally and proactively.
- Utilize data and research tools such as hashtag trends, Google Trends, and SEO keyword research to inform content creation and strategy.
- Analyze social media metrics, generate insights, and adapt strategies for optimal performance.
**Key Requirements**:
- Strong creative and storytelling skills with the ability to develop engaging content that drives user engagement and brand loyalty.
- Proficiency in graphic design and multimedia tools to create visually appealing content.
- Excellent copywriting and editing skills with a keen eye for detail.
- Ability to think strategically and develop data-driven social media strategies aligned with business goals.
- Proficiency in social media analytics tools to track and interpret performance metrics.
- Strong analytical skills to identify trends, patterns, and opportunities for optimization
- Excellent written and verbal communication skills to effectively convey brand messaging and engage with the target audience.
- Strong interpersonal skills to collaborate with cross-functional teams and external stakeholders.
- Customer-centric mindset with the ability to understand customer preferences and tailor content accordingly.
- Proactive and adaptable to changing social media trends and algorithms.
- Passion for staying updated with the latest industry trends, tools, and best practices.
**Key Qualifications**:
- Bachelor's degree in marketing, communications, or a related field.
- Proven work experience from 6 to 8 years in social media marketing, preferably in a managerial role.
- In-depth understanding of social media platforms, algorithms, and best practices.
- Experience with social media management tools and analytics platforms.
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