Social Media Marketing Manager
3 weeks ago
Squadio is a Global Remote-first IT service provider headquartered in Riyadh KSA with Delivery Centers in Egypt and KSA. Our distributed teams are located in Tunisia, Egypt, KSA, Palestine, Nigeria & India. We were founded in 2011 in Riyadh, KSA, as an app development company (previously Ibtikar technologies) successfully pivoted our model to support the growing need of startups and companies seeking to hire and manage their own engineering team remotely with engineers vetted by Squadio’s talent community.
**Responsibilities**
Develop and implement effective social media strategies and content creation on platforms such as LinkedIn and X (aka Twitter)
Oversee the management of our website and newsletters and stay updated on the latest trends and developments in the startup and venture capital ecosystem
Monitor relevant news and updates to leverage news sources and platforms
Collaborate closely with our portfolio companies and investment department to optimize the channel through targeted analytics, updates, and performance assessments
Deliver support in marketing activities and offering strategic guidance to portfolio companies
**1. Social Media Management**
Develop and implement a comprehensive social media
strategy to align with our goals and target audience
Create and schedule engaging content for LinkedIn and X, including posts, articles, and multimedia content
Utilize social media management tools to track and analyze performance metrics, generate reports, and identify areas for improvement
**2. Website Management**
Manage and update website, ensuring all content is accurate, relevant, up-to-date and engaging for potential investors, partners and startups
Collaborate with our portfolio companies to enhance website content, including investment portfolio information, news, and updates
Identify areas for improvement, and make data-driven recommendations to enhance user experience
**3. Newsletter Management**
- Collaborate with internal teams to gather relevant content for newsletters, including investment highlights and industry trends
- Ensure newsletters are visually appealing, well-written, and adhere to our branding guidelines
- Monitor newsletter performance and implement strategies for continuous improvement
Marketing Support and Strategic Guidance for Portfolio Companies:
- Collaborate with portfolio companies to understand their marketing needs and challenges
- Provide support and guidance to help them develop effective marketing strategies aligned with their business objectives
- Assist with content creation, social media campaigns, branding, and other marketing initiatives
- Offer strategic guidance to portfolio companies regarding their social media presence and online branding
**Requirements**:
Proven experience in Social Media Management or similar areas (Minimum 18 months)
Strong portfolio of managing platforms
Bachelor's degree in marketing, PR, business, or a related field
Knowledge of key industry events, conferences, and
networking opportunities to leverage in social media
strategies and content creation
Strong written and verbal communication skills in both
Arabic and English
The ability to create attractive and engaging social media
content
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