Senior Business Leader

1 month ago

Riyadh, Saudi Arabia BD Full time

**Job Description Summary**:
We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

**Why Join Us?**

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a **maker of possible **with us

**Job Description Summary**

Develop and implement business strategies for Saudi Arabia to ensure the continued growth of MDS platforms, sales, category share of sales and profitability in the country and in line with overall business strategy and sales & GP targets. This will be achieved primarily through managing the sales and marketing operation of MDS in Saudi Arabia to deliver annually agreed sales, GP and OIBT goals; and to strengthen our partnership with the distributors as well as continue improving and optimizing the GTM model (OASIS) and the promotion of MDS products and services to the country key opinion leaders and end-users, and building upon existing MDS team to strengthen capabilities and expand geographical coverage.

**Work Location - Riyadh, KSA**

**Responsibilities:

- **
- Lead the development and implementation of business and marketing plans, pricing policy, sales strategies and promotional plans by the platform in Saudi Arabia in order to meet or exceed business objectives, sales budget, GP and OIBT targets
- Responsible for demand/material forecasts, reliable budgets and ongoing financial forecasts for MDS sales and GP.
- Develop and maintain high-level contacts within Government authority, MOH, Institutions, private and with key opinion leaders/shapers in the hospital environment in order to influence healthcare policies, project funding, and regulatory policies and to ensure accurate market intelligence and effective promotion of the BD brand and products
- Actively seek out new business opportunities for MDS in KSA based on market trends
- Plan and supervised market research and analysis including monitoring and evaluation of the performance of the different platforms
- Monitor competitor activities and strategies as well as develop appropriate counterstrategies to maintain & grow the MDS platforms category share of sales
- Build a Sustained Value Proposition for our target customer segments
- Develop product launch plans for new MDS products & product line extensions to ensure the successful introduction & uptake of the aforementioned in KSA
- Ensure proper registration of MDS products
- Arranging and attending seminars, and congresses as required
- Manage promotional expenses within budget
- Support teamwork and sharing ideas and information between businesses throughout Saudi Arabia, the Middle East and EMA.
- Ensure that BD’s professional and ethical standards are maintained
- Drive FCPA/Global Trade compliance throughout the region also creates a network and ensures best practices across all individuals that will report to this role
- Facilitate solution sales of the BD MDS Integrated Medication Delivery
- Facilitate Development of all National framework agreements (NHSSC, HTE and other partners)
- Establish and maintain direct contact with key decision-makers and opinion leaders, (Chief Pharmacists, Private Hospital group buyers, CEO’s)
- Work closely with the MENAT/EMA team in order to define market segmentation and targeting strategies to enhance growth and penetrate new market segments
- Able to develop and build constructive relationships across teams driving a collaborative approach to support country initiatives and best practices, drive KOL and account targeting across the BD platform
- Focus on developing the MDS team and building and implementing BD culture

**Preferred Requirements**:

- Bachelor Degree. MBA is a plus
- Proficient in English & Arabic (Verbal & Written). Excellent communication skills to work effectively at all levels, both internally and externally
- 8 years plus sales and marketing management experience with minimum 5 years of people management experience. Servant Leadership & Growth mindset
- Export sales experience within the medical/hospital/

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