Product Marketing Specialist

7 days ago


Riyadh, Saudi Arabia ABB Full time

**Product Marketing Specialist**:**
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
ABB’s Electrification business is a leading provider of a full range of protection, control and measurement solutions - enabling safer and smarter electricity flow from substation to the point of consumption. We deliver products and systems designed to connect, protect and control electrical systems, ensuring reliability, efficiency and safety for equipment and personnel.

**This position reports to**:
Product Marketing Director - ELSB

**Your responsibilities**:

- Implements the local go-to-market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
- Executes annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.
- Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
- Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
- Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person. Facilitates know-how sharing and cross collaboration.

**Your background**:

- Ideally you'll hold an Electrical Engineering or Mechatronics Engineering Degree, knowledgeable with Saudi market, Experience with Building Management Systems, Emergency lighting & Building Automation, with 0 to 3 experience.
- Fluent both in English and Arabic is required.

**More about us**:



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