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Marketing Manager
7 months ago
The Role
Under the direction of the CEO, the Marketing Manager is responsible for the co-creation of the organization Plan and tactics focused on driving adoption and broadening access for the products across the Region by healthcare professionals. In addition, they will be responsible to support the development of the Centric Compounding and skin care marketing strategy. The remit of the role and responsibilities will span across (but not be limited to) the development & creation / adaptation of: - Professional Marketing (B2B & B2C) materials - Sales Materials - Leave pieces - Campaign Plans - Clinic materials - Promotions - Social media campaigns - Website contents - Driving marketing execution in country via the Product & Promotions team - Product Training (internal) - KOL / advocacy development - Run standalone meetings including program agenda, event promotional materials, event invitations, speaker preparation, collect and review the slides - Lead the conduction of market research to collect critical data that helps in formulating the right strategy - Lead the evaluation of market share and drive overall forecast - Review the bottom-up forecasting with the sales team to insure sanity of the numbers The Marketing Manager will need to collaborate closely and effectively with other departments e.g. Sales, finance, supply and regulatory to ensure delivery of operational target.
**Requirements**:
Key to this role will be ensuring the Product & Promotional Team & Heads of Sales are closely integrated and working together towards the goal of driving market growth and maintaining brand market leadership driven by product differentiation underpinned by scientific rationale and evidence.
About the company
Arabian Medical Enterprises ARAMED LLC is specialized in the field of Medical Aesthetics, Alternative Laser Treatment and Advanced Medical Solution fields. ARAMED was established in 2003 in the UAE with the intention to expand to the GCC market. After achieving solid, and strategic development in the UAE market. Driven by a unique team of management, ARAMED is determined to become a market leader in all product lines and achieve growth by both intensive and integrative growth strategies. We are keen to become the source of trust and advice for this business field by implementing well-crafted marketing techniques and programs. ARAMED is entering its 17th year of operation. Its products have been well received, and marketing will be key to the development of brand and product awareness as well as the growth of the customer base. ARAMED possesses fair information about the market and knows a good deal about the common attributes of the most prized customers. This information will be leveraged to better understand who is served, what their specific needs are, and how ARAMED can better communicate with them.
