Brand Activation Manager
6 days ago
Planning and implementing brand activation strategies
- Checking how retailors and suppliers react to ongoing brand activation projects
- Developing a brand activation calendar
- Feed company with market insights from Customer (retailor) and Vendor
(supplier) by performing market visits, interviews, surveys and focus group
- Extract research findings and insights and report them to Growth & Marketing
stakeholders
- Identifying brand activation concepts and campaigns that fit with the brand
- Compiling weekly and monthly program progress reports
- Developing activation platforms and coming up with a client-focused solution
- Working with internal departments and stakeholders to ensure alignment of
brand programs, initiatives and research findings
- Identifying and creating opportunities for brand engagement
- Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, or another relevant field
- 5+ years of brand activation or marketing experience
- Ability to plan, execute and manage brand campaigns
- Experienced in marketing research, Qual and Quant
- Strong internal and external communication skills
- Great understanding of marketing metrics and marketing performance reporting
- Thorough understanding of omni-channel brand marketing practices
- Exceptional communication skills
- Saudi preferred
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