Marketing and Public Relations Specialist

3 weeks ago


Abha, Saudi Arabia Parsons Full time

**Principal Objective: A brief summary of the responsibilities of the position**

The Marketing and Public Relations Specialist will need to build a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

**Major Activities Performed: List the major job function(s) of the position.**
- Coordinating all public relations activities
- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
- Manage social media platforms and produce content
- Prepare and edit project materials, update website content
- Respond to requests for information from the media
- Write press releases and prepare information for the media to promote the project
- Draft speeches and schedule interviews
- Establish and maintain cooperative relationships with industry groups / associations, and other interest groups
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Monitor and analyze promotional campaigns and PR activities

**Experience and Qualifications: List the background experience required for the position, number of years experience, in what fields. Describe the desirable academic background.**
- At least 3 years’ experience in B2B marketing and public relations, experience in journalism is highly recommended.
- Experience in government international trade and investment agencies is a plus
- BA/MA degree in marketing, advertising, communications, journalism or a related discipline
- Proven track record designing and executing successful public relations campaigns at the international level
- Event and press conference planning experience
- Solid experience with social media including blogs, LinkedIn, Facebook, Twitter, etc.
- Exceptional English writing and editing skills
- Strong verbal communication skills
- Strong knowledge of B2B marketing and marketing for trade and investment agencies
- Ability to make media pitches
- Creative thinking and strong research skills
***Minimum Clearance Required to Start**:
**Not Applicable/None**
**Parsons is an equal opportunity employer committed to diversity in the workplace. Minority/Female/Disabled/Protected Veteran.



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