Director of Marketing
4 weeks ago
Company Description
Billed as ‘the first luxurious integrated resort in Jeddah’, Rixos Obhur Jeddah will meet the increasing demand for luxurious hospitality paired with high-quality leisure activities in the area. Among its many highlights will be a fun water park and an exclusive private beach.
The resort will host guests in 247 residential units, including 174 rooms and 73 villas with a Club Prive lounge, as well as a fine-dining restaurant, two specialty beach restaurants and a lounge bar.
Other amenities are to include a central ballroom for events, meeting rooms, a fitness centre, a spa, kids and teens clubs, and several swimming pools. All of this will be set amid green landscaping, golden beaches and a port.
**Job Description**:
**_
How will your day be..._**
You will work closely with different departments to foster proactive sales, brand and hotel operations, manage sales guidelines and ensure the sales team has the support they need to effectively execute revenue strategies. You will also ensure sales, restoration, and reporting systems are fully configured, used, and contain accurate data and reporting.
Additionally you will ensure that our clients' material (proposals, contracts, menus and other materials) is up-to-date and in line with the brand.
Here are some of the responsibilities that await you;
**Planning & Organizing**:
- Develop, implement and manage the marketing business plan and marketing strategy to ensure the hotel is well positioned across existing and emerging markets and market segments, therefore achieving and exceeding forecast and budget.
- Preparation of the annual Marketing budget and business plan taking into consideration Market Mix, occupancy levels, Average Room Rate & Rev. Par, yield management and revenue streams throughout both rooms and food & beverage, including the marketing plan of how the same will be achieved.
- Conduct regular thorough analysis of the market and more specifically the hotel competitor set ensuring the hotel is well positioned rate and yield management structure wise to achieve and maintain the budgeted Revenue Generated Index rating.
- Develop, implement and manage rates structures and strategies through market data review and demand analysis.
- Develop, implement and manage the process of developing marketing leads and qualifying the same across all business units within the hotel, ensuring all key employees are familiar with and understand this process.
- Manage the RFP Process timely and evaluate success rate.
- Establish materialization goals for key accounts and market segments for each team member and monitor and manage the same.
- Monitor and manage the departmental operating expenses in line with budget and forecast.
- Manage the co-ordination of all strategic Marketing activities in line with the Area Marketing Office.
- Ensure all Standard Operating Procedures and Contracts for the Marketing department are written, reviewed and approved as and when necessary.
- Develop, review and manage departmental work schedules, ensuring adequate Marketing coverage and representation both in the hotel and the market, including scheduling marketing calls, trips, site inspections and familiarization.
In partnership with the Ennismore area office and other sister properties marketing & marketing teams, plan and manage all related marketing exhibitions, trade and road shows ensuring the hotel leverages an effective commercial return from attending and participating in such events, whilst at the same time conducting an after event analysis on these returns to gauge the suitability of participating in future events.
**Operations**:
- Train and develop the Marketing team in the departmental Standard Operating Procedures and ensure all employees are certified to these standards.
- Maintain a keen interest and sense of market intelligence and trends in order to provide leadership and management on market perspectives, patterns & emerging trends, tools and techniques to further develop, position and promote the property.
- Initiate, develop and manage long term positive relationships with leading tour operators, OTA’s market managers, corporate key accounts ensuring longevity support, a healthy market share and penetration for the property.
- Conduct and participate in revenue meeting, daily/weekly/monthly strategic marketing and management meeting.
- Schedule and conduct in conjunction with the Marketing team a minimum of 5-7 personal marketing calls per day, ensuring the outcome of all marketing calls are monitored measuring the success of each call and ensuring the appropriate management and follow up is carried out through daily morning and afternoon departmental briefings.
- Identify, source & develop business opportunities and negotiate contracts with potential partners from across all market segments and business feeders.
- Drive and manage the performance targets of the marketing team members, including completion of performance app
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