Senior Manager
5 months ago
Senior Manager - Digital Marketing - Products
**Responsibilities**
- Develops the digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Designs, builds, and maintains our social media accounts.
- Evaluate the performance of all digital marketing campaigns.
- Identifies patterns and optimizes spend and performance based on the insights.
- Plans, executes and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize our user experience.
- Identifies critical conversion and drop-off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Evaluate media and market findings to develop communication plans
- Develop measures to enhance the customer experience across traditional, digital, and social media platforms and customer touchpoints
- Propose marketing channels to reach target customers and market segments
- Formulate data-driven commercial insights to support the development of marketing plans
- Manage financial budgets in accordance with departmental work plans
- Support budget forecasting processes for the department
**Qualifications**
**Preferred Qualifications**
- A tertiary-level qualification from an internationally recognized institution
**Years & Nature of Experience**
- Would have 5 to 7 years of equivalent experience where required competencies and experience have been demonstrated
- A specialist individual contributor or a team lead who has managed and delivered projects
- Has team or technical supervision skills
- Demonstrated expertise and experience with complex technical activities
- Has worked with more senior staff and dealt with complex issues, larger clients, accounts, projects, or internal relationships.
**Technical Competencies**
- Digital Marketing
- Market research and analysis
- Product marketing and branding
- Market profiling
**Behavioural Competencies**
- Creative thinking
- Digital fluency
- Communication
- Collaboration Problem solving
Job ID 300000032623485
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