Marketing & Communication Spcialist
4 days ago
**Marketing & Communication Spcialist**:
- Functional area: Marketing
- Country: Saudi Arabia
- City: Khobar
- Company name: Atlas Industrial Equipment Co
- Date of posting: Jan 8, 2025
Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
**Join us on our journey for a better tomorrow.**
**Your Role**
**Mission**:
- **Digital Marketing**:
- Develop SEO and SEM strategies to enhance online visibility and drive organic traffic.
- Manage and monitor paid advertising campaigns, including Google Ads, social media ads, and retargeting campaigns.
- Analyze and report on digital marketing performance using tools like Google Analytics to provide actionable insights.
- Collaborate with global and regional teams to align digital marketing strategies with Atlas Copco’s branding and messaging guidelines.
- **Employee Event Coordination**:
- Plan and execute engaging internal employee events, such as team-building activities, recognition programs, and special celebrations.
- Collaborate with HR and management to align event themes with company values and culture.
- Develop communication materials, including invitations, announcements, and post-event highlights.
- Ensure seamless event logistics, including vendor coordination, budgets, and on-site management.
- **Lead Management**:
- Coordinate with telemarketing and sales teams to ensure timely follow-up and lead conversion.
- Optimize lead nurturing strategies to improve customer engagement and conversion rates.
- Regularly analyze and report lead performance metrics to refine strategies and improve results.
- **Telemarketing Campaigns**:
- Collaborate with telemarketing teams to create scripts and strategies for customer outreach.
- Support lead generation and event promotion through targeted telemarketing efforts.
- Analyze telemarketing performance and provide recommendations for improvement.
- **Content Creation**:
- Develop storytelling content to showcase Atlas Copco’s culture, achievements, and innovations.
- **Campaign Management**:
- Plan, implement, and optimize digital and traditional marketing campaigns to enhance brand visibility.
- **Social Media Management**:
- Lead the creation, scheduling, and analysis of social media content to drive engagement.
- **Collaboration**:
- Work closely with sales, product, and HR teams to align marketing efforts with business and employee engagement goals.
- **Metrics and Reporting**:
- Monitor the performance of marketing and employee engagement activities, providing actionable insights for improvement.
- **Event Support**:
- Organize trade shows, customer seminars, and other promotional events to increase brand awareness.
**To succeed, you will need**
**Education/Knowledge Requirements**:
- Bachelor’s degree in marketing, Communications, Business Administration, or a related field.- 0-2 years of experience
- Excellent organizational and communication abilities.
- Experience in supporting and coordinating corporate or employee events is a plus.
- Flaunt in Arabic and English (Writing & Speaking)
**Personal Attributes**:
- Active growth mindset
- A collaborative team player with the ability to work across functions.
**In return, we offer you**
- Atlas Copco is a _**_Swedish company_**_, the Swedish human culture continues to flow through the veins of our 38,000 employees in more than 90 countries. It has a strong _**_family_**_ vibe with a warm respect for each individual and we strive for strong _**_diversity_**_. We also invest heavily in our customers, in the environment,... but first and foremost in our people. In this way, we provide a stimulating environment in which you _can _**_develop _**_your competencies daily. In addition, our family-friendly working atmosphere gives you space in your agenda planning, so that your _**_work and private life _**_can be combined as easily as possible._
**City**
Khobar
**Recruiter**
**Hiring Manager**
Lujain Abdul Razaq A Alhamoud
**Last Day to Apply**
LastDayToA
**Diverse by nature and inclusive by choice**
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.
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