Franchise Lead Io

1 month ago

الرياض, Saudi Arabia Bristol-Myers Squibb Full time

**Working with Us**
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

**The Role**

The Franchise Lead will report to the KSA & Gulf General Manager and will be part of the KSA & Gulf Executive committee. This role will lead the development and implementation of the franchise strategy and the execution of commercial (marketing, sales) and field medical/access on Therapeutic Area Partners activities of all oncology brands in Saudi Arabia

The individual taking this role will lead & work with cross-functional teams, including the distributor, to ensure alignment, prioritization, and appropriate resource allocations. This position has a key role in the business strategy and overall financial success of the KSA & Gulf.

**Key Responsibilities**:

- Understand the overall business including business trends and BMS corporate strategy and contribute to the strategic management of the operations through effective participation and close working relationship with the General Manager and Leadership Team
- Develops and communicates a compelling long-term oncology vision for Saudi Arabia that is aligned with the overall KSA & Gulf, Regional and Global strategy
- Develop annual brand planning to optimize sales, market shares and profit margin. Implement innovative and integrated commercial strategies and tactics, ensuring completion on a timely basis and within agreed budgets
- Builds & develops a diverse and high performing team across the franchise by attracting & retaining the best talent, establishing, and communicating high standards, establishing, and implementing development plans
- Serves as role model in providing regular feedback and coaching to improve performance and delivery skills. Creates opportunities for individuals to develop
- Exhibit a best-in-class level of disease, product, and indication knowledge, including competitor products
- Initiate, build, and maintain strong relationships with key external medical KOL's, HCPs, clinical pharmacies, and payers to create positive impact and change to attainment of business objectives and targets
- Develops strong relationships with local, Gulf countries, regional and global internal stakeholders (cross functions), and integrate those diverse resources to enhance business performance
- Drives change by challenging the status quo. Identifies gaps and thinks strategically to bridge the gaps
- Analyse and translate trends, threats, and opportunities in the marketplace in terms of long-term business implications
- Demonstrate an understanding of pricing and reimbursement issues as they relate to the brand or disease area; contributes to strategies and mechanisms that obtain/maintain optimal pricing reimbursement/access, in compliance with all legal, ethical, and regulatory standards
- Accountable for the sales of BMS Oncology brands in Saudi Arabia, work with finance to prepare forecast and P&L analysis of products to support the development of the local strategy
- Ensure consistency of direct communication to customers, business processes and services with brand positioning
- Work with relevant stakeholders to develop depth understanding of Life Cycle Plan and deliver specific actions/programs to support prioritized business opportunities
- Ensure full compliance with laws, regulations, and BMS Standards of Business Conduct and Ethics

**Role Qualifications**:

- Bachelor's Degree or equivalent in a Pharmaceutical / Medical field
- Business School degree or MBA is preferred

**Experience and Knowledge**:

- 10+ years of pharmaceutical industry experience within competitive therapeutic field, oncology preferred
- Minimum 3 years of Brand Lead experience (or similar management level role)
- Demonstrated track record of success in launching and commercialization product(s) with high integrity while focusing on execution
- Ability to lead the development and implementation of innovative strategic and tactical plans with in-depth knowledge of marketing, sales, and field medical/access on Therapeutic Area Partners fundamentals
- Demonstrated ability to build and maintain strong relationships with key internal and external stakeholders successfully and effectively
- Ability to lead cross-functional teams and success in effectively communicating and influencing decisions with senior management
- Proven history of seeking out new information and learning quickly - ability to absorb new concepts, analyze data and ask insightful questions to

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