Abbvie Brand Manager, Saudi Arabia

3 weeks ago


Riyadh, Saudi Arabia ABBVIE Full time

**Key Responsibilities**:

- Develop and successfully implement the commercial marketing plan.
- Developing, implementing, and measuring tactics aligned to strategies identified in the brand plan.
- Managing and strategically spending the Advertising and Promotion (A&P) budget.
- Communicating strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies.
- Analyzing market issues and opportunities and communicating findings to brand team and to senior management.
- Planning and developing sales promotional materials and coordinating field team meetings.
- Support the team for the plan and coordination of the national sales meeting and cycle meetings.
- Ensure successful collaboration between agency of record and AbbVie internal partners (advertising, AbbVie Care, Patient relations).
- Work collaboratively with external vendors.
- Collaborate with Global, Area & affiliate colleagues to optimize total rheumatology portfolio performance now and in the future.

**Key leadership competencies**:

- Drive & communicate vision and strategy.
- Excel in marketing by translating a very precise positioning into marketing tactics and sales force execution.
- Contribute to the brand team as an effective and genuine team player.
- Prioritize decisions and activities to ensure efficient use of resources and address critical issues impacting the brand.
- Prepare and deliver presentations to the different stakeholders; adapt key messages to the audience.
- Drive and Manage Projects.
- Propose new and innovative marketing solutions.

**Qualification and Essential skills**:

- Bachelor’s degree in Pharmaceutical or related field is required.
- Relevant marketing experience with a proven track record within the biotech/pharmaceutical industry:

- Marketing experience within a relevant therapeutic area (immunology and/or Gastro experience preferred (minimum two years in marketing and four years in the Pharma industry).
- Experience with digital/virtual programs deployment is an asset.
- Ability to think and plan strategically (work plans, activities, timelines, targeting) and operating with execution excellence.
- Experience with Microsoft Office Suite (Outlook, PowerPoint, Excel, Word, etc.).
- Must be at ease with technology (the use of various tools/systems to perform day-to-day tasks).
- Travel required about 25% of the time.
- Valid driver’s license and passport.


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