Marketing Manager
1 month ago
Job Description
Marketing managers oversee the marketing department and therefore are responsible for employees within their department. They assign duties and set targets for departmental staff. It is also the function of marketing managers to perform periodic performance evaluations of the staff working for them. They can be responsible for several services or products or oversee a single product. A marketing manager needs to have an outgoing, gregarious, and spontaneous nature.
**Key Accountabilities and process**:
Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives
Ensure that the entire brand building strategies/exercise is implemented in all the stores
Recommend store promotions for the country
Ensure that all communication material required for the promotions is received from Concept and sent to the stores within the time frame specified
Recommend events specific to brand / product category / season for the respective country
Forecast along retail operations on the increase in footfall sales during the promotions
Ensure all aspects of imaging - store windows, visuals, banners, posters, shelf takers are in line with the “Image” of the Brand and target the appropriate audience
Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings)
Ensure that the outdoor media communication is replaced regularly with images and captions as directed by Concept
Co-ordinate as necessary on the media advertising
Ensure consistency in the brand image as per the guideline of the Concept
Provide innovative solutions for new POS materials for stores
Prepare the annual marketing budget for the Territory in consultation with the management team and Concept Marketing & allocate resources to territories with the break up in terms of season, campaign, media etc.
Prepare annual marketing calendar and Product specification catalogs
Review the budgets and make recommendations to the Concept Marketing as deemed necessary
Report on the utilization of the Budgets periodically (as agreed) to Concept Marketing Head
Review the effectiveness of advertisement promos and provide feedback to Concept Marketing
Responsible for all approvals on the brand and marketing in coordination with Concept Marketing Head
**Requirements**:
Manage the performance of the team - set annual performance goals, monitor performance and provide constructive feedback to improve performance.
Identify their training and development needs and ensure their fulfilment
Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart
Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the Marketing team
Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing
Conduct market research to study the effectiveness of the media campaign and with respect to the money spent, in coordination with Concept Marketing Head / team
Set goals and parameters for the Marketing Research
Knowledge, Skills & Experience
Education
Graduate/ Bachelor’s degree/Master’s Degree.
Language
English - Mandatory
Arabic - Beginner / intermediate
Job Experience
8-10 years of experience.
Technology
Basic MS office, Excel and PPT
Others
Good Knowledge of Retail brands
Planning and organizing skills
Networking skills
Negotiation skills
Experience in formulating and managing marketing budgets
Experience in managing a team of marketing personal
Experience in trade marketing activities
**Qualifications**:
Arabic is preferred
**Primary Location**: Saudi Arabia
**Job**: Landmark Hospitality Food & Beverage
**Organization**: Foodmark KSA
**Schedule label /الجدول الزمني**: Regular
**Shift**: Standard
**Job Type**: Full-time
Day Job
**Job Posting/نشر تسمية الوظيفة**: Jan 7, 2023, 8:57:52 AM
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