Senior Copywriter

5 months ago

Riyadh, Saudi Arabia UBRAND Advertising Co. Full time

Senior creative copywriters play a crucial role in shaping a brand's narrative and effectively communicating its messages to the audience. Their ability to craft compelling and persuasive content is essential for marketing and advertising success.

Key Responsibilities:
2. Concept Development: Brainstorming and developing creative concepts and ideas that align with the brand's messaging and objectives.

3. Brand Consistency: Ensuring that the tone, style, and messaging in written content are consistent with the brand's identity and guidelines.

4. Concept Development: Brainstorming and developing creative concepts and ideas that align with the brand's messaging and objectives.

5. Headlines and Taglines: Crafting attention-grabbing headlines and memorable taglines that effectively convey the message.

6. Storytelling: Using storytelling techniques to create narratives that resonate with the target audience and evoke emotional responses.

7. Adaptation: Tailoring content for different platforms and channels, considering the unique requirements of each.

8. SEO Optimization: Incorporating search engine optimization (SEO) techniques to improve the visibility of web content in search engine results.

9. Research: Research to gather information and insights on the target audience, industry trends, and competitors.

10. Editing and Proofreading: Reviewing and editing copy for accuracy, grammar, spelling, and style consistency.

11. Client Collaboration: Collaborating with clients or account managers to understand their objectives and incorporate their feedback.

12. Deadlines: Meeting tight deadlines while maintaining the quality and creativity of the copy.

13. Tone and Voice: Defining and maintaining the appropriate tone and voice for the brand, whether it's formal, casual, humorous, or informative.

14. Trend Awareness: Staying updated on industry and content marketing trends to incorporate fresh ideas into the writing.

15. Messaging Strategy: Developing messaging strategies that resonate with the target audience and drive desired actions.

16. Compliance: Ensuring that the copy complies with relevant legal and ethical guidelines, such as advertising standards and data privacy regulations.

17. Collaboration: Working closely with designers, art directors, and other creative professionals to integrate written content with visual elements.

**Requirements**:
Senior creative copywriters are responsible for crafting compelling and persuasive written content for various media and marketing materials.

1. Bachelor's degree in graphic design, visual arts, marketing, or a related field.

2. Proven experience in creative content creation.

3. Exceptional creative and artistic abilities, with a strong understanding of design principles, typography, color theory, and composition.

4. Strong knowledge of current trends, content formats, and emerging creative technologies.

5. Excellent communication and presentation skills, with the ability to articulate and sell creative ideas to stakeholders.

6. Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

**Benefits**

Autonomy work style, empowered and challenged

We are dedicated to provide fast, thoughtful, and high-touch interactions. We hold ourselves to exceptionally high standards, and strive for incredible attention to detail, empathy, and fast turnaround times. We love what we do and enjoy doing it. We provide on-job training, international training opportunities, top notch talents teams and creative work environment to help everyone reach their potential and grow within UBRAND.

Advertising never stands still we’re fast paced Tired of watching the clock and dreading your long days? Join a team that doesn't sit still. Our days are action packed and you'll always be growing and learning. It’s an opportunity to become an integral part of our creative squad.

UBRAND is an equal opportunity employer and all qualified applicants will receive consideration for employment.

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