Product Marketing Manager Marketplace
6 months ago
Salla is a rapidly growing e-commerce platform that is revolutionizing the way people shop and sell in the MENA region. Our marketplace connects buyers with a wide range of products from local merchants, offering a convenient and delightful shopping experience.
As a Product Marketing Manager for our marketplace, you will play a crucial role in driving the success and growth of our platform. You will be responsible for crafting and executing effective marketing strategies to attract and engage both buyers and sellers, ensuring that our marketplace remains a thriving ecosystem for commerce.
You will collaborate closely with our cross-functional teams, including product, sales, and customer support, to gather market insights, define positioning, and develop impactful marketing campaigns. With your strategic mindset and hands-on approach, you will have the opportunity to shape our future growth and make a real impact on the success of our marketplace.
**Responsibilities**:
- Develop and execute marketing strategies to drive user acquisition and engagement on our marketplace platform.
- Define and communicate the value proposition, positioning, and messaging of our marketplace to both buyers and sellers.
- Create compelling marketing content, including website copy, product descriptions, and promotional materials.
- Collaborate with the product team to identify and prioritize new features and enhancements based on market demand and user feedback.
- Analyze market trends, competitive landscape, and user feedback to identify growth opportunities and inform product development decisions.
- Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and initiatives.
**Requirements**:
- 3+ years of experience in product marketing, preferably in a marketplace or e-commerce environment.
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
- Strong knowledge in SEO management tools such is smruch, ahrefs
- Strong knowledge in marketing management tools such is adgust, appsflayer
- Excellent written and verbal communication skills in Arabic and English.
- Ability to collaborate effectively with cross-functional teams and drive projects to completion.
- Demonstrated experience in developing and executing successful marketing campaigns.
- Experience in the MENA region market is a must.
**Benefits**
- Flexible working hours
- Flexible working locations (Remote / On-site)
- Competitive pay
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