Senior Director-strategic Marketing
2 weeks ago
Qiddiya Investment Company is excited to announce an opening for the role of Senior Director - Strategic Marketing. This position is pivotal in shaping Qiddiya's brand and marketing strategies, ensuring that our innovative projects resonate with diverse audiences while driving engagement and brand loyalty.
As the Senior Director of Strategic Marketing, you will be responsible for developing and implementing comprehensive marketing strategies that highlight Qiddiya's unique offerings within the entertainment, sports, and arts sectors. You will lead a talented team, employ data-driven insights, and oversee multi-channel marketing campaigns that elevate Qiddiya's presence in the market and foster community engagement.
**Key Responsibilities**:
- Strategy Development: Define, oversee and drive strategic marketing initiatives for the development marketing function that drive best-in-class and marketing best practice, delivering cost, time and quality efficiencies across the development marketing function.
- Annual Strategic Marketing Frameworks: Define, ideate, plan and deliver business strategic marketing frameworks, special projects
- Research & Analysis: Identify market trends, competitive analysis, and stakeholder input to inform strategic decision-making. Oversee market research efforts of the Development company to gather valuable consumer insights and market data.
- Placemaking strategy: Work with various development teams to define and deliver customer-centric placemaking strategies that delivers vibrant, inclusive and engaging environments that foster well being and social interaction.
- Customer Experience: Cascade QIC customer experience vision & principles into best-in-class customer experience design, journeys & CX special project to achieve the CX vision. Define and deliver CX metrics, measurement & feedback loops for continual improvement
- Support leading & mentoring: Provide strategic guidance, feedback and support.
- Stakeholder Engagement: Engage with key internal and external stakeholders including development, corporate marketing and strategy dept stakeholders to ensure objectives align.
- Develop and maintain strong relationships: With partners, vendors and stakeholders
**Requirements**:
- 20+ years experience in Marketing across multiple regions, diverse products including minimum 15yrs Development marketing experience
- Has experience in research, analytics, customer experience design and destination place making preferably
- Is a data-driven and creative thinker who can align marketing initiatives with the company's long-term objectives.
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