Performance Marketing Manager

1 week ago


Riyadh, Saudi Arabia Homzmart Full time

Company Description
**Homzmart** is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement.

**Job Description**:

- Develop and execute a performance marketing strategy that aligns with business goals, such as revenue growth, customer acquisition and retention, awareness etc
- Manage and optimize paid advertising campaigns across multiple channels, including search (Google Ads, Apple Search Ads, etc.), display (Google Display Network, programmatic advertising, etc.), social media (Facebook, Instagram, Snapchat etc.), and affiliate marketing.
- Continuously monitor and analyze campaign performance, using metrics such as ROI, CPA, and conversion rate to make data-driven decisions and optimize campaigns.
- Collaborate with other teams, such as product and content, to ensure that campaigns are aligned with overall business goals and strategies and that the company's offerings are accurately represented.
- Stay up-to-date with the latest performance marketing trends and best practices and make recommendations for new channels and tactics to drive acquisition and revenue growth.
- Work with outside vendors and partners to execute performance marketing campaigns, such as agencies, ad networks, and affiliate networks.
- Use performance marketing analytics tools to measure the success of campaigns, track key performance indicators, and adjust tactics accordingly.
- Develop and manage the performance marketing budget, ensuring cost-effective campaigns and delivering a positive ROI.
- Provide regular performance reports and insights to key stakeholders, including the C-suite and other department heads.

**Qualifications**:

- 6+ years experience in performance marketing
- At least 2 years experience in a similar position within the performance marketing department of a fast-paced company or agency
- Experience working with an online-first, app-first company
- Experience running both strategy and execution on social, search, and other performance-oriented channels
- Excellent analytical skills and proficiency with numbers, complex reports etc
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
- Google Ads/Meta ads certified
- Fluent in written/spoken Arabic & English

Additional Information

location: Riyadh - KSA



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