Earned Media

3 weeks ago

Riyadh, Saudi Arabia Rewaa Full time

We have an excellent opportunity for a Earned Media - Marketing Manager to join our dynamic team based in Riyadh, Saudi Arabia. This is an exciting opportunity to join our rapidly growing marketing team as part of our overall expansion at Rewaa.

**Key accountabilities for this role include**:

- Develop and execute a comprehensive earned media strategy to drive new business and grow existing accounts.
- Build and maintain relationships with key journalists, bloggers, and influencers in the B2B technology and SaaS space.
- Plan and execute media outreach and influencer campaigns to drive awareness and engagement for our brand and products.
- Manage events, including industry conferences and trade shows, to promote our brand and build relationships with key stakeholders.
- Utilize analytics and data to continuously optimize the performance of earned media initiatives and improve ROI.
- Stay up-to-date with the latest industry trends and technologies and continuously evaluate and recommend new earned media initiatives and tactics.
- Collaborate with the marketing and sales teams to understand target personas, messaging, and objectives, and use that information to drive lead generation and engagement.

**Key requirements for the role**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in public relations and earned media, with a focus on B2B technology and SaaS.
- Strong relationships with journalists, bloggers, and influencers in the B2B technology and SaaS space.
- Excellent project management skills, with the ability to manage multiple campaigns and initiatives at once.
- Strong communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
- Experience with event planning and execution, including industry conferences and trade shows.
- Must be based in or willing to relocate to Riyadh, Saudi Arabia.

If you are passionate about technology and have a proven track record of success in earned media, we want to hear from you

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