Director - Branding - Products
6 months ago
Director - Branding - Products
The role is responsible to lead the Bank's branding and marketing efforts. He/she develops and communicates Bank's overall marketing, communication, digital marketing and branding strategies, and drives initiatives in adherence to the strategy. He/she is responsible for leading the development and adoption of new technologies into existing marketing processes and channels.
**Responsibilities**
- Lead branding strategies to enhance brand reputation based on current brand positions and market awareness
- Establish branding implementation plans in alignment with branding strategies
- Drive development of brand guidelines in accordance with overall brand image and best practices
- Oversee the creation and execution of marketing campaigns to promote brand identity and products.
- Collaborate with product development teams to ensure brand consistency across all product lines.
- Manage the brand's budget, allocating resources for various marketing initiatives and tracking return on investment.
- Analyze market trends and consumer behavior to adjust branding strategies accordingly.
- Establish and maintain relationships with key stakeholders, including suppliers, distributors, and media partners.
- Guide the creative direction for brand visuals, including logos, packaging, and promotional materials.
- Endorse measures to improve future marketing campaigns based on identified areas of improvement
- Lead implementation of the multi-channel marketing campaigns in line with Bank marketing objectives and strategy
- Oversee content strategy aligned with short-term and long-term marketing goals
- Lead the annual budget exercise by delivering the budget for the department, projecting current and future financial needs
- Develop approaches to enhance marketing channel performance based on marketing strategies
- Drive adoption of new digital marketing technologies into existing marketing processes
- Endorse marketing communications plans and content marketing initiatives across digital platforms
**Qualifications**
**Preferred Qualifications**
- A tertiary-level qualification from an internationally recognized institution
**Years & Nature of Experience**
- Would have equivalent experience in Marketing
- Has led a key department comprising multiple processes or programs; has been part of their function's leadership team and has delivered on strategy formulation and implementation of strategic actions for their function
- Has had operational responsibility for their department; managing multiple processes, department outcomes and resources
**Technical Competencies**
- Branding
- Digital Marketing
- Data analysis
**Behavioural Competencies**
- Communication
- Collaboration
- Problem Solving
Job ID 300000032623404
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