Asst. Brand Manager

4 weeks ago

Riyadh, Saudi Arabia NicheHR Global Full time

**Job Information**:
Industry
- FMCG/Foods/Beverage

Work Experience
- 5-7 Years

City
- Riyadh

State/Province
- Ar Riyad

Country
- Saudi Arabia

Zip/Postal Code
- 11564

We are Looking for an
**Asst.Brand Manager** for one of our clients based in
**Riyadh, Kingdom**
**of Saudi Arabia**:
**Title***:Asst.Brand Manager

**Experience**: 3-4 years’ relevant experience in FMCG Brand Management & Development, Consumer Analysis, Marketing or Sales

**Reports**
***
**to***:
***Brand Manager

**Category**:Dairy & Beverages / Vegetables & Fruits / Red Meat

**Job**
**Profile**:To support the implementation of the brand strategy to ensure the development and projection of the category(s), in order to improve the company’s brand image in all markets. This includes developing brand plans and budgets for different categories, monitoring its performance and supporting the Production, R&D, Marketing and Sales teams in identifying and developing new or modified products from brand management perspective.

**Roles & Responsibilities**:

- 1.
**Category Management**
- Supports the development of the vision, strategic direction and policy for Brand Management that will enable development of the category(s).
- Supports the Category manager in developing of the brand plans and budgets for different categories to differentiate the brand from other brands in the market to achieve the annual sales and gross margin targets in existing and new markets.
- Reviews internal data & external data to monitor the performance of the brand for different categories to track actual performance from production to track daily / monthly performance against the budget & plans and take corrective action.
- Works closely with Production, R&D, Marketing and Sales teams in identifying and developing new or modified products through brand studies to achieve the category sales and gross margin objectives to introduce new product to the market.
- Evaluates Market Research studies, market conditions and competitor products/activity and implement brand planning changes to ensure implementation of the plans.
- Supports the brand team to develop unique selling propositions and targeted marketing communications to increase brand awareness & overall equity.

**2**.
**Incubation Category Management**
- Supports the development of the vision, strategic direction and policy for Brand Management that will enable development of new product innovations and incubation category(s).
- Supports the Incubation manager in developing of the brand plans and budgets for different categories to differentiate the brand from other brands in the market to achieve the annual sales and gross margin targets in existing and new markets.
- Assists in writing innovation briefs and proposals, in addition to keeping track of the Incubation process.
- Supports the day
- to
- day interaction with the Incubates and other multi-functional teams.
- Ensures tight management of milestones and progress of new product launches.
- Conducts monthly market research and monitor market trends on a global and local scale, innovations and generates insights on potential opportunities for the business accordingly.
- Supports the Incubation manager in executing marketing campaigns both ATL and BTL.
- Supports the Incubation category’s projects with packaging development, strategies, insights and analysis to grow the brand’s presence in the market in order to achieve the product’s KPIs

**3. Policies, systems & Procedures**
- Adheres with direction for the development and implementation of organizational unit’s policies, systems, processes, and procedures, identifying potential areas of improvement to ensure efficient and effective operation.
- Complies with corporate requirements on adherence to policies, procedures and instructions related to all relevant regulatory directives to ensure a safe and risk-free environment.

**Qualification,Experience & Skills**

**Qualification**:Bachelor’s Degree is required in Marketing or related field.

**Experience**:3-4 years’ relevant experience in FMCG Brand Management & Development, Consumer Analysis, Marketing or Sales.

**Skills**:Good managerial skills, innovative, good interpersonal skills, strong verbal and written communication skills, good presentation skills. Good planning, organizing and analytical skills. Customer service skills.

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