Partner - Residential Project Marketing & Sales

4 days ago

Riyadh, Saudi Arabia Knight Frank Full time

Reference No- 26275- Job Title- Partner - Residential Project Marketing & Sales- Type- Permanent- Salary- Competitve- Division- Residential- Sub Division- Gulf Arab States- Department- Asia Pacific, Middle East & Europe - (UNITED ARAB EMIRATES)- Location- Saudi Arabia**Job Summary**

We are looking for an entrepreneurial, self-starter to provide strategic guidance to residential developers on the positioning of their schemes, effective marketing solutions and sales strategies and monthly/quarterly sales and income targets

**Responsibilities**

To act as the main point of contact for all residential real estate development enquiries related to the Kingdom of Saudi Arabia. To build a market leading team to advise, pitch and win exclusive or joint-exclusive residential real estate project mandates within the Kingdom.

**Residential Consulting**
- To Prepare and deliver compelling and articulated development advisory and sales strategies for off-plan and ready developments
- Must have experience in advising developers on:

- Site location
- Unit mix
- Unit typology recommendation, based on gap analysis, buyer preference etc
- Unit Pricing
- Benchmarking
- Product specification
- Buyer profiling
- Sales and marketing strategy
- Stakeholder management
- Ideally familiarity with branded residential and the framework of this sector.
- Preparing sales and marketing budgets
- Working with third party marketing and PR agencies for the tender, selection and on-going management for the project
- Advise and recommendation on sales and marketing gallery set-up and operation (on-site / off-site)
- Staffing the sales gallery and handling all operations
- Managing a sales team/s across concurrently running projects
- Responsible for generating and meeting, if not exceeding, sales KPI set by KF or the developer
- To support other KF KSA departments in a holistic and effective manner to ensure cross-collaboration in the pursuit of securing fees and retaining business in-house for KF
- Oversee all functions and drive through carefully constructed sales plans for each project and execute sales plan from pre-launch to launch and through to sell out

**Team**
- Recruitment of consulting resources and sales consultants suitable to the project(s) and target audience, whilst providing on-going training to ensure KF best practice standards and sales targets are consistently met
- To ensure that sales negotiators actively call applicants for a minimum of two hours per day and keep timely applicant management to KF standards maintaining records.
- Manage the team to ensure sales progression is carried out daily. Liaising with buyers and solicitors to ensure timely signatures of SPA’s, maintenance of Sales Trackers and regular reporting of the same to stakeholders.
- To conduct regular KPI reviews and annual appraisals with junior members of the sales team as required.
- Ensure that regular strategic meetings are completed with the team
- Devise, implement and execute an effective process for reporting, covering all operational aspects of the team.
- Set monthly and quarterly sales targets, both individually and for the sales team, to ensure there is both focus and delivery of fees, in line with yearly budgets.
- Regular reviews on service line KPI’s and business plan with the team and executing action plans for any opportunities or underperforming areas.

**Operations**
- Deal with enquiries and conclude sales.
- Production of departmental budgets and forecasts.
- Production of project cash flows, market comparable and rental yield flows.
- To manage and where necessary address elements of the on-going sales of each account, through assessment of collated sales figures.
- Ensure that each applicant visit to the marketing suite(s)/listing is conducted in an efficient and professional manner and adhering to protocol outlined by both the client and KF.
- Collation of weekly and monthly project specific applicants’ reports.
- Collation of weekly Residential report for internal reporting purposes
- Develop a comprehensive marketing plan for each exclusive listing and implement accordingly
- Plan and implement project promotion strategy, where appropriate working with the International Project Marketing (IPM) teams to utilise the wider
- PM network. Adhering to general Project Marketing protocol to execute the responsibilities of the instructed office.
- Selection of appropriate sales events and exhibitions.
- Actively seek new instructions, including detailed analysis on each opportunity and highlighting the business case and benefits to the growth of KF project marketing. review the saleability, quality and appropriateness of each exclusive instruction, prior to appointment.
- In conjunction with the support team, assist where required in the planning of project campaigns and initiatives to include booking venues, liaising with media planning and creative agencies, logistics, budget control and reconciliation. Post event analysis.
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