Senior Digital Specialist

6 months ago

المملكة العربية السعودية, Saudi Arabia Emprego SA Full time

**_Only Saudi applicants will be considered_**

**1. Job Objective**

**2. Primary Roles and Responsibilities***:

- Overview**
- Showcase the best of our racing, lifestyle and cultural proposition across website and EDMs while ensuring our commercial partners are effectively integrated into the production.
- Maintain information accuracy across the website in English and Arabic; present our events in an aspirational and intuitive way to ensure a great user experience for key audiences including horseracing fans, event attendees and horseracing industry stakeholders while increasing online transactions. Continue to improve web content and layout through analytical insights.
- Support increase volume of good customer contact data.
- Assist in build of e-surveys that help inform the business of key insights to shape the future.
- Ensure consistent and aspirational tone-of-voice across website and EDM.
- **Operational**
- Execute EDM communications strategy on Dotmailer through effective planning and customer segmentation,
- audience interests across racing, fashion, food and entertainment.
- Manage performance of website.
- Make all content updates on website in English / Arabic (with third-party assistance if required). Ensure information accuracy
- and tone-of-voice consistency of website to grow audiences, build engagement and increase online sales.
- Ensure that racedays, events and product information are presented in a timely, intuitive and aspirational way on the website
- to drive improved sales online transactions.
- Improve website functionality across SEO / SEM, meta-data and optimise user-journeys to maximise sales.
- Compile regular reports using Google Analytics to measure and improve website performance.
- Help build and distribute post-raceday digital surveys to measure guest experience in venue.
- Support initiatives to drive database growth.
- Support social media team where required. This may include work on some major race days.
- Work closely with internal departments to manage their digital requirements in line with digital strategy.
- Such other duties as the Company may, at times, reasonably require.
- **Policies, Procedures and Guidelines**
- Ensure the adherence of the reporting directorates to JCSA’s policies, procedures and guidelines.
- **Management Reporting**
- Report to the Digital Manager on the progress of activities against the objectives. Present regular and ad-hoc management reports to, but not limited to, the Digital Manager on opportunities, highlighting critical issues and challenges, and provide insights to ensure effective decision-making.
- **Leadership**
- Promote and maintain a good image of the club, while conducting business in an ethical and professional manner.
- Working closely with key stakeholders to support coordinated and targeted communications plan.
- Become the ’‘go-to’ within the business for supporting commercial and brand objectives across website and EDMs

**3. Job Requirements**
- **Required Education**
- Degree in Marketing or any other relevant field preferred but not mandatory
- **Required Years of Experience**

Essential
- Minimum four years marketing experience.
- Good English and Arabic.
- Excellent copywriter. Ideally English and Arabic.
- CMS experience.
- Able to demonstrate exceptional results from executing marketing communication plans.
- Understands customer segments.
- Understands analytics tools and can support delivery of SEO / SEM initiatives.
- Standard professional level IT skills.
- Interest in horse racing preferred. Ability to quickly acquire knowledge around the sport and the JCSA’s position in the context of global and domestic racing essential

Personal Characteristics
- Confident communicator able to effectively liaise with many internal stakeholders.
- Excellent organisational skills.
- Must be passionate about delivering great digital customer experiences.
- Excited to evolve a great brand and committed to delivering the highest standards.
- Evidence of resilient, tenacious and action orientated approach. Focused on achieving successful commercial outcomes.
- Good attention-to-detail and analytical mindset.
- Enjoys personal accountability. Strong work ethic. Able to work well under own motivation without close supervision.

**4. Organizational Relationships***:

- Direct Reports to**
- Digital Manager
- **Direct Reports from**
- n/a

**5. Contacts and Relationships***:

- Key Internal Relationships**
- Senior Digital Manager
- Communications & Marketing Teams
- Brand Manager
- Marketing Events Manager
- F&B Manager
- Racing Operations
- **Purpose**
- To ensure that tone-of-voice is consistent and aspirational
- Ensure we build industry popularity through timely, relevant and engaging digital experiences across the sport

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