Regional Marketing Manager

3 weeks ago

الرياض, Saudi Arabia Beckman Coulter Diagnostics Full time

In our line of work, life isn’t a given - it’s the ultimate goal. When life takes an unexpected turn, our technology and solutions enable caregivers to make informed diagnostic decisions to improve patient care. This is our shared purpose at Radiometer and what unites all +4000 of us - no matter our roles or where in the world we’re located. Creating impactful innovations like ours, doesn’t happen overnight - it requires uncompromising persistency, passion, and a desire to make a difference. Here, you can learn, grow, and chart an uncommonly diverse career.

Radiometer is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

The Regional Marketing Manager is a brand advocate for Radiometer’s product portfolio in terms of brand strategies with lead generating tools and initiatives and responsible for projects covering all product areas and must know the difference between a feature, a benefit, and a value proposition for a product. In addition, develop and execute global campaigns to drive lead generation, the Regional Marketing Manager will support the local campaigns, with the aim to reduce time-to-market and speed up the implementation.

This position is part of the Regional Marketing function in MEAT region and will be working in an onsite work set-up. At Radiometer, our vision is to improve global healthcare with reliable, fast, and easy patient diagnoses.

This role will be leading the marketing function for all the product lines and drive Transformative marketing and report to Marketing & Commercial Excellence Director, HGM. If you thrive in a multifunctional & fastpaced role and want to work to build a world-class marketing organization—read on.

**In this role, you will have the opportunity to**:

- Drive revenue and profitability growth objectives.
- Proactively design, plan and execute initiatives to support demand through leads generation and a funnel-based approach that ultimately results in revenue growth. Monitor campaign performance to ensure campaigns deliver SQLs according to plan.
- Build, develop, and lead regional team of Marketing professionals responsible for development and execution of lead generation, lead qualification, search marketing, social media, tradeshows, PR and other marketing communication activities.
- Actively collaborate with the sales team to build a strategic plan including assessment of impact of new product landscape, competitive dynamics, market dynamics, consumer behavior, improved distribution opportunities and individual product/ solutions value proposition - to drive both topline and product standard margins for overall P&L
- Conduct market research and assessment to identify new opportunities and stay up to date with industry trends.
- Transform Voice of Customer (VOC), product features and benefits into world-class marketing campaigns including digital marketing by identifying the customer buyer’s journey and key target audiences.
- Build strong network of Key Opinion Leaders (KOLs) & reference sites to support our product portfolio. Actively represent Radiometer at key local events such as Trade Shows, Conference, Symposium, Seminars, Webinars.

**The essential requirements of the job include**:

- Educational qualification - Bachelor/master’s in science or MBA equivalent with a functional background that has significant experience of the Healthcare & Diagnostics landscape in Middle East, Africa & Turkey market with a minimum of 15+ years successful marketing management experience.
- At least 5 years’ proven experience in leading a team.
- Proven ability to create successful content and campaign materials beyond product collaterals.
- Strong understanding of P&L and high degree of comfort in using analytical tools
- Must have excellent communication, presentation skills and the ability to deliver complex information in a simplified manner to various stakeholders & market segment.

**It would be a plus if you also possess previous experience in**:

- Strong track record of success in strategic business planning with increasing levels of responsibility
- Experience of having managed a sales function in the past.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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