Growth Monetization Analyst-digital/social Media
3 weeks ago
**Primary Objective**: Focus on data-driven optimization of the company's existing monetization channels, particularly to refine user engagement and maximize ad and subscription revenue.
- **Experience**:
- 3+ years in a monetization analyst or growth analyst role, preferably in a digital or social media environment.
- Experience with A/B testing, user engagement metrics, and in-app purchase models.
- Knowledge of data analytics, ideally with experience using tools like Google Analytics, Mixpanel, or Amplitude.
- **Skills**:
- Advanced proficiency in data analysis and interpretation, with experience in SQL, Python, or other data-handling tools (for modeling and KPIs).
- Understanding of customer lifecycle and retention metrics to identify potential conversion and monetization improvements.
- Expertise in ad performance metrics, including CPM and click-through rates, as well as conversion optimization.
- Ability to create and manage testing frameworks to trial various monetization tactics.
- **Educational Background**:
- Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related quantitative field.
- **Responsibilities**:
- Run experiments to test ad placements, subscription tiers, and premium offerings for user engagement.
- Analyze customer segments to identify revenue optimization opportunities.
- Provide actionable insights from analytics to inform ongoing revenue optimization.
- Work with product and marketing teams to ensure smooth implementation of monetization features and to monitor results for iterative improvement.
**Job Types**: Full-time, Permanent
Pay: ﷼9,000.00 - ﷼11,000.00 per month
Ability to commute/relocate:
- Riyadh: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- A/B testing, and in-app purchase models.: 3 years (required)
- Google Analytics, Mixpanel, or Amplitude: 3 years (required)
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