Product Marketing Manager
1 month ago
Company: Sustainable Smart Cities
Position: Product Marketing Manager (RFID)
Experience Level: 2-3 years
About Us:
Sustainable Smart Cities is a leading company in innovative technology solutions, dedicated to providing exceptional services and products to our clients.
Position Overview:
As a **Product Marketing Manager (RFID)**, you will be responsible for creating and executing marketing strategies to drive the success of our RFID products. You will work closely with cross-functional teams including product management, sales, and customer support to position our RFID solutions effectively, increase market awareness, and ensure successful product launches.
**Key Responsibilities**:
- Develop and implement comprehensive product marketing strategies for RFID solutions.
- Position and promote our RFID products in target markets, highlighting their value and differentiation.
- Collaborate with the product management team to understand product features and create compelling messaging for customers.
- Conduct market research to identify trends, customer needs, and competitive landscape to drive strategic decision-making.
- Work with the sales team to create sales enablement tools, presentations, and product content that support the sales process.
- Oversee the planning and execution of product launches, ensuring alignment with company goals.
- Manage and create product-related content, including datasheets, white papers, website copy, and case studies.
- Develop and track KPIs to measure the effectiveness of marketing campaigns and product performance.
- Coordinate with external vendors, agencies, and partners to implement marketing campaigns.
- Support customer training and engagement activities to ensure a positive experience with RFID products.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
- Proven experience in product marketing, with a focus on technology or RFID products.
- Excellent communication, writing, and presentation skills.
- Experience in creating and executing go-to-market strategies.
- Strong project management skills with the ability to manage multiple tasks and deadlines.
- Ability to analyze market trends and customer feedback to adjust marketing strategies accordingly.
- Familiarity with digital marketing tools and analytics platforms.
- Fluency in English (both written and spoken); additional languages are a plus.
**How to Apply**:
Join us at Sustainable Smart Cities and be part of an exciting journey in the world of sales
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