Galaxy & Seasons Marketing Manager, Mea - Mars
5 months ago
Job Level Descriptor:
- Has extensive knowledge and experience in own discipline
- Performs a range of mainly straightforward assignments when entering this job level, developing towards having full accountability processes or business objectives
- Continues to build knowledge of the company, processes and customers by leading projects or project steps within a broader project - Typically resolves problems using existing solutions, but may also solve complex problems taking a new perspective on existing solutions
- Can be a Line Manager for T1 & T2 roles.
This is typically a job with more authority and responsibility at this job level. It should be selected to recognize differences which are not enough to be represented by a separate job level, such as increased proficiency in skills/competencies to perform responsibilities, greater impact to the business unit, customer, segment, geography, etc. May also provide guidance or leadership to other Associates.
Job Family Group: Marketing Marketing is the management function in the organization that provides consumer driven strategic direction. It uses data driven analysis to identify the growth drivers on which the organization should focus, centered around three priority areas: creating scale to generate margin for investment, strengthening memory structures to be more mentally available and so more readily chosen by shoppers and improving physical availability to interrupt shoppers and remind them to purchase. As well as developing the long term strategies, marketing is responsible for the development and execution of the annual brand plans, focusing on innovative ways to tell the brand story through communications and in store activation, and then share global best practices in these areas. It works with R& D on the identification of the right innovation growth pipeline which can remove barriers to penetration and unlock value.
Job Family: Brand & Portfolio Management Brand/Portfolio Management work is focused on driving branding/marketing strategies that result in successful brands including:
- Managing the brand/portfolio P&L (e.g., budgeting, expenditures, profitability, ROI etc.)
- Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, favorable timing for product launch, etc.
- Partnering with product development and customer marketing teams to ensure that customer needs for each targeted segment are incorporated into product design, branding, and marketing approaches -Developing product commercialization strategies (e.g., pricing, licensing, distribution etc.)
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