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Marketing Director

2 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia Rewaa Full time
About the Role

We are seeking a highly skilled Marketing Director - Channel Management to join our team at Rewaa. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive media strategy to drive brand awareness, lead generation, and product adoption goals.

Key Responsibilities:
  1. Develop and execute a media strategy to drive business objectives, including SEM, SEO, social media, email, direct marketing, SMS, and more.
  2. Manage and optimize campaigns across various digital and offline channels, ensuring alignment with our business goals and maximizing ROI.
  3. Collaborate with cross-functional teams to understand target personas, messaging, and objectives, using this information to drive business objectives.
  4. Utilize analytics and data to continuously optimize project and campaign performance and improve ROI.
  5. Stay up-to-date with the latest industry trends and technologies, continuously evaluating and recommending new media channels and tactics.
  6. Manage and oversee the overall channel (earned, owned, paid) media budget, ensuring that campaigns are optimized to maximize spend and achieve desired results.
About the Team

Our Marketing team is the powerhouse behind our SaaS-based retail inventory management and POS solution, driving brand recognition and customer engagement. The current team is organized around three pillar functions: 1. Market (brand, demand, and product marketing), 2. Operations (marketing tech, project management, and analytics), and 3. Production (content, creative, and channel management).

Qualifications:
  1. Master's or Bachelor's degree in Marketing, Business Administration, or a related field.
  2. 10+ years of experience in marketing and advertising, with a focus on B2B, technology, and SaaS.
  3. Strong understanding of 360-degree media channels, including search, display, direct, social, native, content, and so on.
  4. Experience with analytics and optimization, with the ability to use data to inform decisions and measure campaign success.
  5. Proven leadership abilities with a track record of managing a team of media planners and buyers and digital marketers.
Why Join Us:
  1. Play a pivotal role in shaping the future of SaaS products that drive sustainability and efficiency across industries.
  2. Thrive in a culture that fosters innovation, values diversity, and prioritizes your personal and professional growth.
  3. Enjoy a competitive benefits package that includes comprehensive health coverage, retirement plans, and generous time off, and relocation to Saudi Arabia.