Chief Marketing Strategist

1 month ago

Riyadh, Ar Riyāḑ, Saudi Arabia Foreground LLC Full time
About Foreground LLC

Foreground LLC is a marketing communication group offering regional and local expertise in all aspects of Marketing Communications, Public Relations, Event Management, Social Media, and Public Speaking.

We are seeking a Chief Marketing Strategist to spearhead the marketing initiatives for our Events Management business. The ideal candidate will play a vital role in creating, executing, and optimizing marketing strategies that drive the success of our company events and brand presence.

Main Responsibilities
  1. Marketing Strategy Development:
  • Design and implement comprehensive marketing campaigns to promote our company events, services, and brand initiatives. Collaborate with Creative and Business Development teams to craft marketing plans with clear objectives, target audiences, key messages, and promotional tactics.
  • Ensure distinctive positioning for our events, closely reflecting our company's vision and mission. Work with the Events Director and Creative Manager to achieve cohesive brand alignment with Saudi Vision 2030.
  • Conduct ongoing industry research to stay updated on trends, competitor activities, and audience preferences, using insights to fine-tune strategies and support Business Development and Project Management teams.
Digital Marketing & Online Presence:
  • Manage social media channels by creating, scheduling, and posting engaging content that aligns with campaign objectives and event schedules. Ensure a consistent, engaging content flow across platforms (Instagram, Facebook, LinkedIn) and analyze performance for continuous improvement.
  • Develop content strategies including blog posts, press releases, and case studies that resonate with our company brand voice, working with the Creative Team to ensure high-quality content production.
Event Promotion & Activation:
  • Execute event-specific marketing strategies, including teaser campaigns, countdowns, and time lapses to build excitement and anticipation.
  • Manage on-site engagement through live social media coverage, influencer collaborations, attendee engagement, and PR stunts to enhance real-time interaction.
  • Lead post-event marketing initiatives, including video recaps, client testimonials, and media outreach to amplify the impact of events beyond the venue.
Data Analysis & Performance Tracking:
  • Utilize tools like Google Analytics, CRM systems, and social media insights to track the performance of marketing campaigns. Assess metrics such as ROI, conversion rates, and engagement to measure campaign effectiveness.
  • Prepare detailed performance reports for the Managing Director and relevant teams, offering actionable insights to guide future marketing strategies.
Branding & Corporate Identity
  • Ensure all marketing materials (print, digital, and event-specific) adhere to our company branding standards. Work closely with the Creative Manager to enforce consistency across all touchpoints.
  • Oversee the development of event-specific branding assets, including logos, signage, and promotional materials, ensuring cohesive use across digital, print, and on-site platforms.
Qualifications and Requirements
  • A minimum of 5-10 years of experience in marketing for the events industry.
  • Expertise in strategy development, digital marketing, social media management, and campaign management.
  • Excellent analytical skills with a track record of measuring and optimizing marketing performance.
  • Fluency in Arabic and English languages.
  • A proactive individual able to lead marketing initiatives.

The estimated salary for this position is $80,000 - $110,000 per year, depending on qualifications and experience.

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