Brand Director

23 hours ago


Jeddah, Makkah Province, Saudi Arabia Haleon Full time

We're Haleon, a consumer health company driven by human understanding and trusted science. We're shaping the future of everyday health for billions of people.

Our portfolio includes Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. We're growing and innovating through a unique combination of deep human understanding and trusted science.

This is an exciting time to join us. As a Brand Manager, you'll develop and execute consumer communication strategies, including digital, advertising, and creative to connect with consumers in building 'Winning Brands'. You'll be accountable for exceeding or strengthening brand KPIs – market share, sales, brand equity, penetration, and brand P&L.

You'll plan, manage, and optimize Advertising & Promotion budget ensuring brand strategies are adequately supported with effective ROI. You'll also develop winning Annual Brand Plans (ABP/RGM) with key focus on consumer and in close collaboration with Expert, ComEx teams. Output clear local activation programs to attain growth priorities in consumption and market shares.

As a Brand Manager, you'll conduct periodic brand performance tracking through retail audit, equity studies. You'll keep all stakeholder functions aligned and informed. You'll work seamlessly with BU Marketing to develop/localize/adapt consumer campaigns.

You'll drive innovation planning, sequencing, execution, and tracking. Execute in-market new product launches with excellence, leveraging global best practices with local adaptation where needed.

Key Responsibilities:

  1. Develop and execute consumer communication strategies.
  2. Accountable for exceeding/strengthening brand KPIs.
  3. Plan, manage, and optimize Advertising & Promotion budget.
  4. Develop winning Annual Brand Plans (ABP/RGM).
  5. Conduct periodic brand performance tracking.
  6. Work seamlessly with BU Marketing.
  7. Drive innovation planning, sequencing, execution, and tracking.


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