Digital Marketing Strategist

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia CARE Full time

About the Job

Saudi start-up company CARE makes e-signatures easy and secure. As a Digital Marketing Manager, you will be responsible for developing, executing, and managing the company's comprehensive digital marketing strategy. This will include lead generation, SEO/content marketing, SEM, PR, affiliate marketing, social media, and email campaigns.

Job Responsibilities

  • Oversight of the marketing funnel to drive high-quality inbound leads and enhance customer acquisition through optimizing and scaling.
  • Designing and implementing digital campaigns across SEO, SEM, content marketing, social media, and email to drive business growth.
  • Management of paid media channels (Google Ads, LinkedIn Ads) to ensure maximum ROI and efficiency.
  • Overseeing the creation of key marketing assets, including website content, blogs, videos, email campaigns, and customer success stories to establish thought leadership.
  • Execution of account-based marketing (ABM) strategies targeting Enterprise & Government accounts.

Thought Leadership & Brand Awareness

  • Establishment of the company as a leader in digital trust through strategic content, PR efforts, and industry partnerships.
  • Production of thought leadership materials such as whitepapers, reports, and executive-level blogs to promote brand awareness.
  • Securing media placements and PR opportunities in relevant industry publications to increase visibility.
  • Engagement with industry influencers and partners to drive brand recognition and visibility.

Campaigns, Events & Community Engagement

  • Planning and execution of marketing campaigns that align with organizational goals and industry trends.
  • Leadership of event marketing initiatives, including webinars, industry conferences, and sponsorships.
  • Identification and cultivation of strategic partnerships with associations, industry bodies, and thought leaders.
  • Building and nurturing a community of engaged users and brand advocates.

Performance & Analytics

  • Tracking and analysis of key performance indicators (MQLs, conversions, CAC, ROI) to continually refine marketing strategies.
  • Utilization of analytics platforms (Google Analytics, HubSpot, etc.) to inform data-driven decision-making.
  • Continuous testing, optimization, and refinement of marketing initiatives through A/B testing and experimentation.


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