Digital Growth Strategist

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia MINDFREE Consulting Full time

MINDFREE Consulting is seeking a highly skilled Digital Growth Strategist to join our team. As a key member of our marketing department, you will play a pivotal role in scaling our acquisition channels through strategic search marketing.

Key Responsibilities:
  1. Develop and Execute Search Engine Marketing Strategies:
  • Drive qualified traffic, increase lead volume, and optimize ROI across Google Ads, Bing, and other relevant search platforms.
  • Analyze and report on SEM performance, utilizing data to make strategic adjustments and enhance performance metrics like CTR, CPC, and CPL.
Manage and Optimize Campaigns:
  • Conduct keyword research, ad copy testing, bidding strategies, and budget allocation to ensure maximum impact and efficiency.
  • Collaborate with Analytics and Reporting teams to track and measure performance metrics across the search funnel.
Collaborate with Cross-Functional Teams:
  • Work closely with Content and Product Marketing teams to align SEM initiatives with broader marketing campaigns.
  • Partner with Sales and RevOps teams to understand the quality of leads generated through search channels.


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