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Brand Storytelling Manager

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia MINDFREE Consulting Full time
Job Overview:

We're looking for a skilled Brand Storytelling Manager to join our Demand Generation team and drive the development of high-quality content that resonates with our target audience. In this role, you'll be responsible for crafting compelling stories that showcase our expertise and drive meaningful engagement.

Key Responsibilities:
  • Develop and Execute a Brand Storytelling Strategy:
    • Design a narrative framework that aligns with Omniful's growth objectives and drives business results.
    • Develop a content calendar that showcases our expertise and resonates with our target audience.
    • Collaborate with cross-functional teams to ensure seamless execution and optimal performance.
  • Audience Engagement:
    • Craft compelling stories that speak to our target audience's needs, pain points, and preferences.
    • Develop personas and audience profiles to inform content decisions and tailor our message.
    • Analyze content performance metrics to refine our approach and maximize impact.
  • Cross-Functional Collaboration:
    • Work closely with internal teams to ensure alignment and cohesion across all touchpoints.
    • Partner with external partners to enhance content production quality and expand capacity.
    • Leverage your expertise to identify opportunities for growth and improvement.
  • Brand Voice and Thought Leadership:
    • Develop and maintain our brand voice across all content, ensuring consistency and professionalism.
    • Position us as a thought leader in operational and supply chain management through insightful, research-backed content.
    • Foster relationships with industry experts to further establish our authority in the market.
Requirements:
  • Experience: 5+ years in content marketing or a similar role, focusing on B2B SaaS or enterprise content, technology, or supply chain management.
  • Content Development Skills: Exceptional writing, editing, and storytelling skills, with a strong portfolio of content that demonstrates expertise in creating various content formats.
  • SEO and Analytics: Proficiency in SEO best practices, keyword research, and tools like Google Analytics, Ahrefs, or SEMrush to drive content visibility and performance.
  • Project Management: Strong organizational skills with the ability to manage multiple projects, deadlines, and collaborators simultaneously.
  • Collaboration and Communication: Excellent communication and interpersonal skills, with the ability to work cross-functionally and effectively present ideas to stakeholders.