Marketing Strategy Director

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Visa Inc. Full time

About the Role

We are seeking a highly skilled Marketing Strategy Director to lead our marketing efforts in the Kingdom of Saudi Arabia (KSA). As a key member of our team, you will be responsible for developing and executing strategic marketing plans that drive business growth and customer engagement.

Key Responsibilities:

  • Develop and implement annual/multi-year marketing plans to enhance Visa's client marketing agenda.
  • Leverage high-impact sponsorship assets, strategic partnerships, and advisory services to deliver on Visa's business priorities.
  • Uncover new market opportunities to deliver value-added services to clients and cardholders, driving market penetration and growth.
  • Spearhead digital marketing transformation to help clients drive a more focused and efficient effort on accelerating customer acquisitions, deepen spends engagement, and improving loyalty and retention rates.
  • Adapt and localize global and regional marketing initiatives to address specific market needs and opportunities, ensuring they resonate and drive engagement within KSA.
  • Activate global sponsorship and product platform initiatives across KSA, maximizing their impact and visibility.

Stakeholder Engagement and Collaboration

  • Foster robust, collaborative relationships with internal and external stakeholders, including clients, agency partners, third parties, and the government.
  • Lead and engage cross-functional teams to execute client marketing initiatives, ensuring alignment and synergy between marketing and business objectives.
  • Optimize Marketing VIK (Value-in-Kind) plans to deliver on client and Visa objectives, enhance efficiency, and deliver maximum client value, leveraging internal and external partnerships.

Requirements

  • 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD.
  • Proven relationship management skills with a track record of excellence.
  • Extensive marketing management experience (10-12+ years), demonstrating outstanding performance and leadership.


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